Experience

The Chinese University of Hong Kong (2013 - 2016)
Professor / associate director for EMBA program : Marketing of EMBA program, develop new program,
integrate theory with practice to inspire business executives.

Lee Kum Kee Health Products Group
(2010 - 2012)
Senior Vice President – Group Marketing + R&D. Led corporate branding strategy, and product
innovation via leveraging outside resources.

Coca-Cola China (2002 - 2009)
General manager of Olympics Consumer Marketing – led a cross-functional team to deliver creative strategies. Won three global marketing awards from the Company, best brand marketing asset program, best implementation of marketing communication campaign, and best in show for carbonated beverages.
Group marketing director / head of non-carbonated beverages – Led portfolio strategy for juice. Won two global awards from the Company, Best TVC for Juices/Juice Drinks, and Best New Product Launch.


CITIC Pacific subsidiary (2000 - 2001)
General Manager business development – expanded the scale of business via organic growth and M&A.

PepsiCo Beverage Greater China (1997 - 1999)
Marketing Vice President – Head of department, led brand positioning and strategy development.

McDonald’s China
(1995 - 1997)
Director (head) of Marketing – Defined and launched McDonald’s products and brand in China.


Procter & Gamble Hong Kong / China (1989 - 1995)
Brand Manager / Assistant Brand Manager – Led brand marketing strategy and plan development.

 

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