About Howard LAM

Professor Howard Pong Yuen Lam is currently the associate director of the EMBA program at the Chinese University of Hong Kong.

Professor Lam excels in teaching and has received the “Faculty Teaching Award” from the Chinese University of Hong Kong in 2011-12, 2013-14.

Prior to working full-time as professor, he has had over 20 years of marketing and general management experience at several multinational companies, including Proctor & Gamble, McDonald’s, PepsiCo, and Coca-Cola.

He joined Coca-Cola China in August 2002 as director of new/still beverages, and was responsible for developing the portfolio strategy for juice, as well as leading the innovation pipeline for mainland China. Subsequently, he and his team have won two global awards from the Coca-Cola Company, namely “Best TV Advertisement—Juices & Juice Drinks” and “Best New Product Launch.”

Between 2007-2008, he worked as the general manager of the Olympics Consumer Marketing at the Coca-Cola China division, and led a cross-functional team to deliver creative strategies for Coca-Cola’s sponsorship of the Beijing 2008 Olympics. In 2009, he and his team won three global marketing awards from the Coca-Cola Company, namely, “best brand marketing asset program,” “best implementation of marketing communication campaign,” and “best in show for sparkling (i.e. carbonated) beverages”.

He received his PhD in Marketing, MBA and Bachelor of Science degrees from the Chinese University of Hong Kong, and Master of Science degree in financial management from the University of London. He is also an affiliate of the Association of Chartered Certified Accountants (ACCA), and is a Harvard alumnus after attending the general manager programme at Harvard Business School (HBS). He was also nominated by his manager to attend the “High potentials leadership” program at HBS.

His research interests are in China marketing, branding strategy, data mining, and website text mining. He has published papers in the Cornell Hotel and Restaurant Administration Quarterly, the Journal of Operational Research Society, the Journal of Database Marketing and Customer Strategy Management, and Business Horizons.