1930 — 1960
The Menningen Collection
American Advertising in Print Media
There are three notable ad archives in the world: the Advertising Museum Tokyo, Canadian Advertising Museum, and specific to the UK, the History of Advertising Trust. The unknown forth is The Menningen Collection in Philadelphia.
“An amazing collection, really very exciting.” —Ken Johnston, Corbis
Unlike the other collections The Menningen Collection precisely chronicles popular American magazine advertisements from the 1930s, 1940s and 1950s. This Golden Age in American Advertisement celebrates a culturally rich period of communication arts, invention, productivity, and consumerism. Its an invaluable historic reference for past and current American companies, their products, services and brands of that period.
In perfect condition, each of the 450,000 unique advertisements is noted with source publication and date. The collection as a whole is comprehensively indexed vertically and horizontally, allowing for effortless accessibility. –The Menningen Collection is a compendium of commercial American heritage, in print, and it needs a new home.
“The Menningen Collection would be a boom to a university with a strong program in communication or advertising” —Sara W. Duke, Library of Congress
“Windows into the American identity… The poetry of commercial culture.” —Philadelphia Inquirer
Edward Dormer, Communications