Custom Market Research With Hispanic Consumers

• • We specialize in custom market research with US Hispanics. With 30 years experience with Latinos from most countries of origin, both genders, and most age groups, we have developed an understanding that enables the generation of insights for productive positioning and effective communication. Our research is in Spanish and English because we understand that Hispanics are evolving and changing as they develop a new cultural identity in the United States. We understand the varied degrees of acculturation and cultural synergy that Latinos experience. We deliver actionable results that have enriched the brands of many fortune 1000 companies. We conduct:Focus groups

  • Ethnographies

  • In-depth One-on-One Interviews

  • Competitive Analysis

  • Best practice consultation

  • Ideation Sessions

  • Surveys

Our book Hispanic Marketing: A Cultural Perspective has become a leading publication highlighting the ways in which marketers can profitably address the US Hispanic market.