Hispanic Marketing Training

We offer, training seminars and workshops to sensitize managers and others who collaborate on Hispanic market initiatives. We can customize our offerings to the needs of the organization.Generally, the objectives of our training seminars are:

1. Identify how Hispanic Objective and Subjective Culture can be understood and used for connecting with Hispanic consumers.

2. Describe the traits that characterize Latino culture.

3. Recognize segment attributes that differentiate key groups of Hispanics according to their psycho-socio-cultural characteristics.

4. Understand the emerging new identity of Latinos in the United States.

5. Assess language issues (Spanish, English, either-or-both?) that affect your organization’s relationship with Hispanic costumers.

6. Identify Hispanic cultural dimensions and archetypes and how they can be paired with brands for long term relationships with Hispanic consumers.

7. Understand profitable segmentation approaches, beyond acculturation, and according to your marketing objectives.

8. Identify market research issues when working with Hispanic consumers, both from a qualitative and a quantitative perspective.

9. Discuss best practices and the competitive landscape in designing plans to reach specific groups of US Latinos.

10. Practice setting up strategies and tactics to better reach Hispanic consumers.

Please contact us at (850) 583 0378 or write to fkorzenny@gmail.com to discuss training ideas for reaching Latino consumers.