SWFL Hispanic Market


  • In 2009, the Hispanic population comprised 16% of total population with 48,356,760 people.
  • By 2015 the Hispanic population will be 57,711,000 or 18% of the total population.
  • By July 1, 2050 the projected Hispanic population will be 132.8 million making Hispanics constitute 30% of the nation’s population by that date.
  • In 2007, there were 2.3 million Hispanic-owned businesses, up 44% from 2002.
  • The annual U.S Hispanic buying power is over $951 billion and will increase to almost $1.4 trillion in 2013.
  • 11% (12,723,685) of all households in the U.S. are Hispanic.
  • 16 states have a least half a million Hispanic residents.
  • 35 million U.S. residents age 5 and older spoke Spanish at home in 2008.
  • 9.7 million Hispanic citizens reported voting in the 2008 presidential election, 2 million more than in 2004.
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