Adolescents (10–19 years) constitute about one-fifth of India’s population and young people (10–24 years) about one-third of the population. This represents a huge opportunity that can transform the social and economic fortunes of the country. Taking cognisance of the need to respond to health and development requirements of adolescents in a holistic manner, the Ministry of Health and Family Welfare (MoHFW) has developed a comprehensive strategy, based on the principles of participation, rights, inclusion, gender equity and strategic partnerships. The strategy envisions that all adolescents in India are able to realise their full potential by making informed and responsible decisions related to their health and well-being. The implementation of this vision requires a concerted effort by all stakeholder ministries and institutions, including health, education, women and child development, and labour as well as the adolescents’ own families and communities.
In Andhra Pradesh about 20% of the total population are adolescents. To realize the needs of Adolescents, Health Family Welfare Department in Andhra Pradesh has planned to conduct a six weeks awareness campaign on “Adolescent Health” in the months of February and March,2014 while launching the program under “Rashtriya Kishora Swasthya Karyakramam” of GOI.
The six weeks awareness campaign is launched on 25th of February in all districts with the necessary IEC material to bring awareness among all adolescents, families and communities. Campaign will be conducted in all villages involving the village level functionaries to reach all the adolescent boys and girls.