Harry Hawk (2010) coined the use of Entanglement to describe the relationship between brands and consumers in a commentary appearing in Episode 597 of the Hobson and Holtz Report, a podcast. Listen to an excerpt from that Podcast. Download the Mp3 file
In 2013 Harry published a post about Entanglement on the Internet Evolution blog. You can read that text here.
Harry Hawk is available to speak to you or your organization about social entanglement and how to implement tactics and strategies to help you reach out to a digital mass market. |
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