ISA Seminar Spring 2016  資訊應用書報討論

National Tsing Hua University

Seminar in Information Systems and Applications

 Spring 2016

Time: Wednesday 13:30-15:00

Location: 105 Delta Building

Instructor: Hao-Chuan Wang 王浩全 (haochuan at

Assistant: Mei-Ling Chen 陳美伶 (

 Date     Speaker TitleNote 
 Feb 17Prof. Hao-Chuan / TACourse introduction and overview:

How to survey the academic literature of information systems and applications for research and development?

 Feb 24Prof. Hao-Chuan
Using Non-Verbal Information to Augment Designs of Language-based Social Interactions

(Theme: Human-Computer Interaction and UX)
Note: This talk is co-located with the CS seminar

Location: EECS Building B1 Auditorium 資電館地演廳
 Mar 2

Instructor away for attending ACM CSCW and CSCW Steering Committee meeting.

 Mar 9Presentation by ISA students

Student presentation
 Mar 16Presentation by ISA studentsStudent presentation

 Mar 23
Prof. Galit Shmueli
Distinguished Professor,
Institute of Service Sciences, NTHU 

To Explain or To Predict?

(Theme: Data Science)
Empirical modeling is a powerful tool for developing and testing theories by way of causal explanation, prediction, and description. In many disciplines, there is near-exclusive use of empirical modeling for causal explanation with the assumption that models with high explanatory power are inherently of high predictive power. Conflation between explanation and prediction is common, yet the distinction must be understood for progressing scientific knowledge and for proper use in practice. While this distinction has been recognized in the philosophy of science, the statistical and data mining literature lack a thorough discussion of the many differences that arise in the process of modeling for an explanatory versus a predictive goal. In this talk I will clarify the distinction between explanatory and predictive modeling and reveal the practical implications in terms of data analysis. I will also describe how predictive modeling can be useful for advancing theory, in the context of scientific research

Galit Shmueli is Tsing Hua Distinguished Professor at the Institute of Service Science, National Tsing Hua University, Taiwan. She is also Director of the Center for Service Innovation & Analytics at NTHU's College of Technology Management. Prior to joining NTHU, Prof. Shmueli was on the faculty of University of Maryland's Smith School of Business and later at the Indian School of Business, where she pioneered and developed business analytics courses and programs. Professor Shmueli’s research focuses on statistical and data mining methodology with applications in information systems and healthcare. Her work is published in the statistics, management, information systems, marketing, data mining and related literature. She authors multiple books and textbooks, including the popular textbook Data Mining for Business Analytics.

 Mar 30

Dr. Chung-Ching Huang (Postdoctoral researcher at NTU iNSIGHT Center)

Users’ Storytelling of the Transforming Technologies and Interactive Experiences Over Time

(Theme: Human-Computer Interaction and UX)

We all have prolonged engagement with various technologies. User experience now might come from the previous experience of technologies, assembled throughout similar interactive use and built upon experience in related genres of products and services. To study an accumulated user experience, the analysis of the history of technology might be a good starting point. More commonly, with retrospective approaches such as interview or focus group researchers ask our informants to tell their stories about their possessed products and user experience over time.

I believe users’ storytelling is a practical and critical reference for design practice. This seminar talk presents my research applying the “annotated timeline” as a structured research method to facilitate storytelling of user experience. I will describe my research trials in two workshops, showing the potentials to use the method’s visual representation for analytical purposes as well as creating accumulative knowledge.  The novel contribution of my research is a complementary tool to many well-established longitudinal research methods in HCI. The storytelling with annotated timeline features as a probe for designers on collecting information about people's prior interactive experience with technologies. It also supports a more holistic understanding of a target group and their overall user experience with devices, functionalities, and services.

Dr. Chung-Ching Huang began his career in interaction design from 2000. He was one among the early generation of interaction designers in Taiwan’s technology-oriented industries. He researched and designed for web service platform, home entertainment consumer products, car GPS, and voice navigation. With his passion of applicable methods for design practices, Dr. Huang pursued advanced Ph.D. study at Indiana University, U.S. His dissertation investigated new approaches to describe and analyze interactive experience over time. In 2015, Dr. Huang joined iNSIGHT, the Center for Innovation and Synergy for Intelligent Home and Living Technology, National Taiwan University, Taiwan. In his postdoctoral research, Dr. Huang continues investigating the theory and research approaches for long-term user experience and behavior changes. In the meantime, He also facilitates the design-driven innovation curriculum offered by iNSIGHT in NTU.

Dr. Huang holds a BS in industrial design from National Cheng-Kung University, and MFA in applied art from National Chao-Tung University. He is the recipient of government funded scholarship from the Ministry of Education, Taiwan. Dr. Huang received his Ph.D. in informatics from the School of Informatics and Computing, Indiana University, U.S. His research has a strong focus in HCI, interaction design, and methodology for design practices, with publications in design and ACM SIGCHI sponsored conferences.
 Apr 6
No seminar

No seminar
Intercollegiate Activities (校際活動周)
 Apr 13Prof. Shengdong Zhao
National University of Singapore 

Innovation Through Principles

(Theme: Human-Computer Interaction and UX; Creative Multimedia)

Human-computer Interaction (HCI) is a very broad field without a single clear focus - there are a great number of HCI researchers from multiple disciplines working on a wide variety of problems that seem to have little connection with each other. However, a careful examination of these multiple approaches to problem solving seems to indicate that there are a number of distinctive, underlying design principles employed by researchers. In this talk, I try to describe three commonly seen design principles in HCI innovations, including "Enhance Directness, Facilitate Transition, Balance Humans and Computers", and unpack these principles using projects from the NUS-HCI lab.

Dr. Shengdong Zhao is an Assistant Professor in the Department of Computer Science of the National University of Singapore where he founded the NUS-HCI research lab in 2009. He earned his Masters and PhD degrees at the University of California at Berkeley and the University of Toronto, respectively. Shengdong has a wealth of experience in developing new interface tools and applications. ACM Interaction Magazine mentioned him as one of the most prolific authors in Asia for the ACM SIGCHI conference in the last six years. Shengdong frequently served on the program committees in top HCI conferences. He was a co-chair of the Interaction Using Specific Capabilities or Modalities subcommittee for SIGCHI in the last two years. Shengdong was also the recipient of the NUS Young Investigator Award. More information about Shengdong can be found at

hosted by Prof. Che-Rung Lee

 Apr 27Mr. Samson Chen
Co-Founder, Qblinks Inc. 

Leverage crowdfunding: A quick way for startups to access to international markets

(Theme: Internet of Things)
reserved by Prof. Hwann-Tzong Chen

 May 4Prof. Friday QiaoSignal Processing Architectures and VLSI for Energy-Efficient Intelligent Visual Perception Systeminvited by Prof. Ching-Te Chiu

 May 11Prof. Soumya Ray
Institute of Service Sciences, NTHU

Ruby Gems: Open-Source Module Ecosystems and Us

(Theme: Data Science)

 May 18謝育秀  (Screenwriter and Producer)把你的故事好好說  Tell Your Story Rightinvited by Prof. Yi-Shin Chen
 May 25Dr. Naomi Yamashita
NTT Communication Science Labs

Designing Technologies for Overcoming Language Barriers in Global Teams

(Theme: Human-Computer Interaction and UX)

 June 1
Mr. Chuan-Che Jeff Huang 黃傳哲
University of Michigan, Ann Arbor 

Bespoke Animism: The Design of Intelligent Things That Are Made to Fit Us

(Theme: Human-Computer Interaction and UX)

 June 8ISA town hall meeting

Extra seminar talk may be added after the town hall meeting.

Following information applies only to graduate students taking ISA seminar as part of the course requirement:

Group presentation 10%
Participation 70%
Individual term papers 20%
(TWO reports on talks of your choice. Each report should have more than 500 words yet less than 1000 words in English)

Student project groups:

See the announcement on NTHU-iLMS.