Byounggu Choi is an Full Professor at the College of Business Administration of the Kookmin University in Seoul, Korea. He was formerly on the faculty of the School of Information Technologies at the University of Sydney. He held his MS and PhD degrees in Management Information Systems from the Korea Advanced Institute of Science and Technology (KAIST) in Seoul. He received his BS degree in Statistics from the Korea University. His research interests are knowledge management, e-commerce, and business value of IT. His papers have been accepted by or published in the Journal of MIS, Journal of the AIS, IEEE Transactions on Engineering Management, Information & Management, and others. He has presented several papers at the ICIS, HICSS, and PACIS Conferences, and serves as an editorial board member of Journal of the AIS and Information & Management.