How well DO people search on Google? Although popular opinion is that "everyone is above average," that obviously can't be true. The truth is that self-perceptions of search expertise are often wildly over-estimated and that people, on average, actually use only a fraction of the potential of Google. They both don’t know much of what’s possible, and don’t understand where internet search capabilities are headed. Since the rate of change and improvements isn’t slowing down, in this talk I’ll examine where we are, and where we’re headed, and conclude with some heuristics for teaching research skills in the years ahead.
Daniel Russell is the Uber Tech Lead for Search Quality and User Happiness in Mountain View. He earned his PhD in computer science, specializing in Artificial Intelligence until he realized that magnifying and understanding human intelligence was his real passion. Twenty years ago he foreswore AI in favor of HI, and enjoys teaching, learning, running and music, preferably all in one day. He has worked at Xerox PARC before it was PARC.com, was in the Advanced Technology Group at Apple where he wrote the first 100 web pages forwww.Apple.com using SimpleText. He has also worked at IBM and briefly at a startup that developed tablet computers before the iPad.
Google+ Hangouts On Air
Thursday, January 12, 11:15 am PST
1) Enter Google+ (More info below if you are not currently a Google+ user--you just need a Google account to have access.)
2) Find Tasha Bergson-Michelson, Google Search Educator, at around 12:55 Pacific. You can find Tasha at this link:
3) Look in Tasha's stream for the Hangouts On Air post. Don't enter the Hangout, simply click on the Play button (the triangle inside a circle in the middle of the screen) to view and hear the talk. Attendance space is unlimited.
If you have not used Google+ simply log in to your Gmail or Google account and go to plus.google.com. There, you will be given the option to join Google Plus. You can set up an account--be sure to give yourself a few minutes to do this.
If you have never used a Hangout, you may also want to click on the "start a Hangout" link in the right column and try opening one to make sure that all is functioning properly on your computer.
We'd love for you to join us in this new adventure!