Smart Logo Design Process

Logo Design Process

The Smart Logo Design Process makes custom logo design predictable, efficient and affordable.
Each of the 7 stages has a deliverable product that is valuable and necessary to each of the following
stages. To begin building your logo call:
Guru Design, LLC (407) 616-7646 




What's a Smart Logo?

 Low Res High Res Logo
A HIGH RESOLUTION LOGO
Your Smart Logo is High Resolution! This is important because your Smart Logo may eventually be displayed large like on a billboard, a Jumbo-tron, a car wrap, in the tile of your office floor or some other place where care to details will be noticeable by your clients.


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A TRANSPARENT BACKGROUND LOGO
Your Smart Logo will come in some formats that will have a transparent background so you can use them in any program that supports them allowing a colored or patterned background to show through the Smart Logo adding a level of professionalism to your document. Internet graphics often require transparent backgrounds as well. You'll be ready!



PC and Mac Logos
A MAC & PC FRIENDLY LOGO
Your Smart Logo will work on PC or Mac platforms.


A MAXIMUM COLOR RGB LOGO
Your Smart Logo will come in RGB color which is the broadest color spectrum mixing Red, Green and Blue light instead of ink to get vivid colors. The RGB Smart Logo will be great for making you look good online, on TV or wherever a projector is used.


CMY
A FULL COLOR PRINT LOGO
Your Smart Logo will also be created in CMYK formats. CMYK is the American ink standard for most documents printed. Guru Design makes this logo because we know best how to prevent an unfavorable color shift if a person handling your logo converts an RGB logo incorrectly. Most printers desire a CMYK version of your logo so they don't have to deal with the color shift issue before printing.


Rich Black Logo
A MAGAZINE QUALITY BLACK LOGO
Your Smart Logo will also include a Rich Black logo. Some agencies or printers will require your logo's have rich blacks over 100% or the result will be a chalky washed out looking logo. The Smart Logo package provides both a 100% and rich black version of your logo.


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A 100% BLACK AND REVERSIBLE WHITE LOGO
Your Smart Logo will come in black and white or possibly even reverse colors. These Smart Logos will be used for items such as merchandise where only one color is allowed like a sponsor logo on a T-Shirt, a logo on a water bottle, for letterhead printing etc.



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A 2-3 COLOR  LOW COST  T-SHIRT LOGO
Your Smart Logo will come in a 2 color and possible even a 3 color versions to save money when you need to purchase printing where they charge by the color. This would include merchandise, embroidery and screen printing for examples.


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AN Microsoft EXCEL LOGO
Your Smart Logo will come in many formats. One will be in a blank Microsoft Excel workbook. This will allow you to just open the Excel document and copy out the proper logo to use in the spreadsheet you are currently working on.
Microsoft POWERPOINT LOGO
Your Smart Logo will come in a blank Microsoft PowerPoint Document. This will allow you to just open the PPT document and copy out the proper logo to use in the PowerPoint slide you are currently working on.


A SAFE LOGO
All logos created at Guru Design are archived in a fire and water proof back up IO Safe. Should you ever loose your logos or CD, Guru Design will send the files to you again. We keep all logos for at least 3 years after the transaction.


A Microsoft WORD LOGO
Your Smart Logo will come in a blank Microsoft Word document. This will allow you to just open the Word document and copy out the proper logo to use in the Word or Publisher document you are currently working on.



An ALL PURPOSE JPEG LOGO
Your Smart Logos will be saved out in JPEG the most common of all graphic files. This will be saved in very large high resolution file and a smaller everyday use high resolution file.

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A PDF LOGO ( MOST COMMON LOGO)
Your Smart Logos will be saved out in PDF formats. PDF's offer size and resolution independence for vector output along with proper color separation for fonts. They are also a compact version of Raster Logos. A PDF logos will be what you send to a print shop or ad agency making marketing collateral for your company, they will most likely request this format of your Smart Logo.

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A TRANSPARENT INTERNET LOGO
Your Smart Logos will be saved out in PNG format. Portable Network Graphics allows lossless data compression while providing a beautiful transparent Smart Logo to use for most programs and the internet.


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A MULTI-LAYERED MASTER FILE LOGO
In some cases a Smart Logo has a picture instead of an illustration so it will be made as a Photoshop Document. The PSD master file will be created using rasters over vectors. The PSD will be a very large file comprising of layers, pictures, fonts, overlays, colors, effects, etc. creating your Smart Logo. This is a valuable file to have long after the design process is over and branding starts. Many Art Agencies will not give you the master file. Guru Design does.


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A COPYRIGHTABLE LOGO*
The Smart Logo is your's to protect and Copyright at your leisure. *Guru Design does not copyright. For more information about getting a trademark and getting it registered visit: http://www.copyright.gov/



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A ROYALTY FREE LOGO
Some Logo Design Firms have a royalty fee which is an amount of money that a business must pay to use the new logo based on scope of branding. Guru Design, LLC does not have such a policy. When you buy the Smart Logo, you are the owner of the logo indefinitely. Guru Design asks for the right to use your logo for a portfolio piece only.


typography

ONE-OF-A KIND CUSTOM TYPOGRAPHY
Typography is one of the most important elements to creating emotion in all your branding. Your Smart Logo is created using unique typography engineered and set to create personality while being readable at all sizes. It's helps generate the power of  your company's character.

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100% CUSTOM LOGO
Your Smart Logo is created 100% for you. It is not a stock logo that someone else created in part or whole nor was it copied from some other logo on the market.  is generated using top tier software specifically for your company! You are guaranteed that your Smart Logo will be 100% original.


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AN EFFICIENT LOGO PROCESS
Designing a Smart Logo is a product but also a process. Guru Design uses a time-tested 13 Principle Quality Checklist in a 7 Stage Logo Process to empower you to know early that your logo will be powerful enough to represent your company and that it is affordable. 


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A PORTABLE  LOGO PACKAGE
We will send a ZIP file to you  with all your new Smart Logos ready to use within 48 hours after the time of final purchase.