Day 2 Agenda: Business & Marketing Day


Where sessions are listed under multiple tracks, attendees will choose from concurrent sessions.
Please note, this agenda is subject to change so check back often. 

Time       BLUE Track: Main Auditorium RED Track  GREEN Track
08:30-09:00 Registration 
 
09:00-09:45 Welcome & Keynote    
09:45-10:00 Launch Announcements 
 
10:00-10:45 Google+ Your Business
More than a year after launch, we look at what's new and why Google+ is more important for your business than ever.

 
10:30-10:45 BREAK


10:45-11:30 Winning the moments that Matter  
This double session will be broken into three parts: 1) Using Google Trends to extract insights 2) How you can win clients along this journey 4) Analysing how your sales channels work together to create conversions.
Become a Gmail Ninja
Attend this session to find out about the power features that can help organise your inbox and save you time.
Woza Online
Don't have a website? Learn how to create one in 15 minutes for yourself or for clients. 
11:30-12:15 Winning the moments that Matter  
Continued
Monetize your site with AdSense
You have a good website, you have great content, and you're attracting thousands of visitors. Learn how you can turn traffic into revenue with Google AdSense.
SEO for Startups
Startup teams have little time and lots to do, so here are some quick and efficient tips. If you are a company with content of 50 pages or below who hope to rank for a handful of related terms, this is for you
12:15-13:00  How to Get Mobile 
Mobile in Africa is booming, how does one take advantage of m-commerce and reach the millions of people using the mobile web on smartphones and Feature phones
 
AdWords 101
New to AdWords? Attend this workshop to learn how to set up your first account, create your ads and manage your bids.
Talking to your local market
Find out more about how Google localizes products to make them accessible to all. Learn about Google products available in local languages. Discover how you can use Google's language tools to create content and to reach a wider audience.
13:00-13:45 LUNCH



13:45-14:30 YouTube for your Business: the big picture
Discover the power of YouTube to capture attention, engage your audience and build your brand.
Google Analytics: Take Action based on Data
Is your website performing as well as it could? Do you know how users are interacting with your mobile applications? Do you want to get more out of your digital marketing campaigns? Google Analytics can show you how people found and explored your site.With this information, you can improve your website ROI and discover usability issues.
Google Apps & Reseller Program
Build your business for the future. Become a Google Apps Reseller and help transform millions of businesses.
14:30-15:15 Google Geo Tools
Learn to use tools such as Google Earth, MapMaker and Google+ Local to manage information or promote your business.
Advanced Analytics
You're already using Google Analytics, but you'd like to understand how to unlock it's full power. Attend this session with a Google Analytics expert for insight on advanced tools and reporting.
How to be successful on YouTube 
Understand how to create and use video content to engage your audience on YouTube. (This session will be repeated at 15:15)

15:15-16:00 Move your Business to the Cloud
Come and listen to how the most innovative- and successful companies use the cloud to communicate, create and collaborate...without being burdened by software updates or hardware hassles.
AdWords 102
Already familiar with AdWords but would like to learn how to better optimize your campaigns? This session is for you.
How to be successful on YouTube 
Understand how to create and use video content to engage your audience on YouTube. (This is a repeat session)
16:00-16:15 BREAK  
16:15-16:45 Google Demo Slam
A demo slam of some of the great products, features and innovations from Google over the past year. We're excited about them, we hope you are too.
   
16:45-17:30 Social Stars Panel
Celebrating our local stars who've made it big on YouTube and Google+. Stay around for some surprise visits.
   
17:30 Closing and prizes!