the giraffes - prime motivator

If you somehow haven’t found your way to a Giraffes show, make the time. This Brooklyn band is all about rock ’n’ roll like it should be: loud, unruly, drunk, and heart-attack-inducing (literally). And this new album shows them fully in control of their seamy, riff-laden ways. Prime Motivator is a dirty, down-in-the-gutter record. While the CD (its title loosely inspired by the ongoing cardiac saga of the band’s singer, and featuring songs like “Allergic to Magnets,” “Sickness,” and “Medicaid Benefit Applique”) might not be as raw as their first, it’s still chock-full of bad-boy, bass-crunching, hide-your-daughter swagger. Their surf-metal style has matured (is that an insult for a band like this?) into a confident, unapologetic sound that offers up wicked guitar licks, heavy bass, pounding drums, and vocals from a sleazy demon. The Giraffes continue to put out music that aims to save the rotten, beleaguered heart of rock ’n’ roll; Prime Motivator acts as a defibrillator to today’s stagnant indie-gone-mainstream scene.

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