Agenda & Bio

The Agenda

Time Program 
1.30pm - 2.00pm Registration & Refreshments
2.00pm - 2.05pm Opening Remarks
by Sajith Sivanandan, Country Head, Google Malaysia
2.05pm - 2.35pm Keynote: Re-Thinking Measurement & Attribution 
by John Jersin, Product Manager, Google Analytics
2.35pm - 2.50pm 360-Degree Tracking: Campaign Variables 
by Rachit Dayal, Principal Consultant, Happy Marketer
2.50pm - 3.00pm  The Key To Success: Scoring Goals
by Matthew Zaheen, Industry Manager, Google
3.00pm -3.10pm Measuring The Mobile Visitor
by Nasheet Islam, Mobile Ad Operations Manager, Google APAC
3.10pm - 3.20pm  Measuring Social 
by John Jersin, Product Manager, Google Analytics
3.20pm - 3.30pm Measuring In The Wider Ecosystem
by Nagalakshmi, AdWords Product Specialist, Google APAC 
3.30pm - 3.45pm TEA BREAK 
3.45pm - 3.55pm Optimising For The Post-Click Experience
by Timo Josten, Google Analytics Certified Partner Manager, Google APAC & EMEA
3.55pm - 4.05pm Landing Page & Site Usability Tips 
by Matthew Zaheen, Industry Manager, Google
4.05pm - 4.20pm Redesigning With Data
by Jereme Wong, Chief Operating Officer, clickTRUE 
4.20pm - 4.30pm Mobile Landing Page & Site Usability Tips
by Marc Woo, Senior Account Strategist, Google Malaysia
4.30pm - 4.40pm Page Speed: Light Speed Path To Conversions 
by John Jersin, Product Manager, Google Analytics
4.40pm - 4.50pm  Google Analytics Certified Partner Program 
by Timo Josten, Google Analytics Certified Partner Manager, Google APAC & EMEA
4.50pm - 4.55pm 12 Steps For Conversion Success In 2012
by Vinny Vijeyakumaar, Senior Conversion Specialist, Google Southeast Asia 
4.55pm - 5.15pm Q&A with All Speakers 
5.15pm - 6.20pm Breakout Sessions
1) Training: GA 101
by clickTRUE & Happy Marketer
2) Consultation Clinics
by Google Team, Happy Marketer & clickTRUE
6.20pm onwards Drinks & Networking 
The Speakers Bio

Sajith Sivanandan
Country Head, Google Malaysia

Sajith, Country Head of Google Malaysia,  oversees sales, partnerships and business development operations in the country. Previously he was the Head of Travel for Google Southeast Asia, where he looked after the growth of Google's online advertising business in the travel sector for the region. 

Sajith holds a Master's degree in Business Management with Distinction (majoring in Finance) from the Asian Institute of Management, an MBA (majoring in Marketing) from the Fore School of Management in New Delhi, and a Bachelor's degree with Honours (majoring in History) from Delhi University.

John Jersin
Product Manager, Google Analytics

John is a product manager for Google Analytics, where he focuses on social features, search engine marketing analytics and developer APIs. He previously worked as the lead engineer on the Analytics Data Export API. Before joining Google in 2009, John worked on web technologies and founded a mobile social apps startup in Silicon Valley that made heavy use of analytics. John earned his master's degree from Stanford University and his bachelor’s degree from University of California, San Diego, where he graduated with honors.

Rachit Dayal
Principal Consultant, Happy Marketer

Rachit is the Principal Consultant at Happy Marketer - a Web Analytics Consulting firm in Singapore. Mr Dayal was one of the first professionals in the country to become Google Certified in AdWords (2006) and Analytics (2009). At Happy Marketer’s Consulting Practice, he handles all business relating to Search Marketing & Google Analytics, and also frequently conducts trainings in these areas. Among the 200+ companies he has trained in Analytics, some notable names include Starhub, Air Asia, JobsDB, Starhub, MOH Holdings, NUS, J&J, Petronas & CitiBank. You can also follow Rachit on Twitter.

Vinny Vijeyakumaar
Senior Conversion Specialist, Google Southeast Asia

Vinny is a Senior Conversion Specialist at Google Singapore, and leads the Japan & Asia-Pacific team.  As a web analytics specialist, Vinny's expertise comes into play providing strategic counsel to advertisers, agencies and partners on the use of Google Analytics and Google Website Optimiser to increase their online traffic, conversion rates, and revenue, all leading towards positive ROI.  In his spare time Vinny writes for the JAPAC Conversion Room Blog and tweets about benefiting from Google products.

Matthew Zaheen
Industry Manager, Google

Matthew is currently responsible for the Airline and Online Travel Aggregator (OTA) businesses at Google. He is focused on formulating regional and global marketing strategies for businesses, ensuring they are effectively capturing new and return customers across their digital touch points. Some of the areas Matthew specializes in include, leveraging Google innovations to target end users, sizing up market opportunities that are ROI positive and creating research to assist businesses understand risks/rewards to grow in their respective industries.

Nasheet Islam
Mobile Ad Operations Manager, Google APAC

As the lead for Google's Mobile Ad Operations in Asia-Pacific, Nash oversees the implementation of mobile ad campaigns across 12 different countries. He advises clients on best practices for implementing & tracking mobile ad campaigns on smartphones, WAP devices and tablets. These campaigns range from rich media branding to ROI-focused app downloads to everything else on the mobile web. Before arriving in Asia-Pacific, Nash managed top mobile accounts in the US.

Prior to Google, Nash was part of the AdMob start-up in the US and worked closely with the most popular iPhone & Android app developers when the app stores were in their infancy. He is highly knowledgeable on app store ecosystems and rich media experiences on mobile.

AdWords Product Specialist, Google APAC

Nagalakshmi has been with Google for almost 6 years and has worked with a few teams in that time. She is currently an APAC Product Specialist focusing on Google AdWords and Analytics, mainly working on successfully drawing out roadmaps and facilitating launches of new features and updates in APAC. During her free time, she blogs about mostly Indian food at Edible Garden and dabbles in a bit of amateur photography.

Timo Josten
Google Analytics Certified Partner Manager, Google APAC & EMEA

Timo Josten is part of the Google Analytics team, working as a Partner Program Manager out of the London office. Timo manages the Google Analytics Certified Partner program in Europe, Middle East, Africa and Asia. He manages partnerships with a diverse group of companies, such as ad agencies, content developers and global consulting companies. At Google he works closely with Product, Marketing and Sales, driving growth and impact of the Google Analytics partnerships.

Prior to joining Google three and a half years ago, Timo was working in the entertainment industry in Los Angeles and London.

Jereme Wong
Chief Operating Officer, clickTRUE

Jereme Wong is the Chief Operating Officer of clickTRUE Pte Ltd. He oversees the daily operations and takes on a hands-on approach in leading the sales team on pitches and marketing the company's competencies and services. Nominated by Marketing Magazine as one of the top 25 rising stars from Singapore's marketing, advertising and media community, he is a strong advocate for digital marketing and analytics. Participating in regular industry forums and events as a speaker, he is an active evangelist on Search and Social Media marketing to help businesses increase their brand visibility online. Classified as a true "net-breed", he is also passionate about upcoming trends online and shares his knowledge openly via Twitter.

Marc Woo
Senior Account Strategist, Google Malaysia

's a Senior Account Strategist with Google Malaysia and is responsible for formulating client strategy. Previously, he was an IT Consultant for Ernst & Young London, and more recently, he led the digital team for a regional marketing agency in Singapore.

Marc holds a degree in actuarial science from the London School of Economics and is an ASEAN Scholarship holder.