Agenda & Bio

The Agenda

1.30pm - 2.00pmRegistration 
2.00pm - 2.05pmWelcome
2.05pm - 2.30pmKeynote: Re-Thinking Measurement & Attribution 
by John Jersin, Product Manager, Google Analytics
2.30pm - 2.45pmCase Study Success 
by Christian Bartens, Director, Datalicious
2.45pm - 2.55pmThe Key To Success: Scoring Goals
by Alex Speziali, Analytics Specialist, Google AU/NZ
2.55pm - 3.10pm Multi-Channel Funnels: Case Study Success Story
by Daniel Rowan, General Manager, Internetrix
3.10pm -3.20pmMeasuring The Mobile Visitor
by Peter Evans, Analytics Specialist, Google AU/NZ
3.20pm - 3.30pm Measuring Social 
by John Jersin, Product Manager, Google Analytics, US
3.30pm - 3.45pmBREAK 
3.45pm - 3.55pmOptimising For The Post-Click Experience
by Timo Josten, Google Analytics Certified Partner Manager, Google APAC & EMEA
3.55pm - 4.10pmLanding Page & Site Usability Tips 
by Benjamin Mangold, Director, Loves Data
4.10pm - 4.20pmQuick Wins That have High Impact
by Dave Smith, Analytics Specialist, Google AU/NZ
4.20pm - 4.35pmPage Speed: Light Speed Path To Conversions 
by John Jersin, Product Manager, Google Analytics
4.35pm - 4.45pm GACP Program 
by Timo Josten, Google Analytics Certified Partner Manager, Google APAC & EMEA
4.45pm - 5.05pmPanel: Q&A with All Speakers  

5.05pm - 5.10pmWrap Up

5.10pm - 6.30pmDemonstrations and Networking

The Speakers' Bio

John Jersin, Product Manager, Google Analytics

John is a product manager for Google Analytics, where he focuses on social features, search engine marketing analytics and developer APIs. He previously worked as the lead engineer on the Analytics Data Export API. Before joining Google in 2009, John worked on web technologies and founded a mobile social apps startup in Silicon Valley that made heavy use of analytics. John earned his master's degree from Stanford University and his bachelor’s degree from University of California, San Diego, where he graduated with honors.

Christian Bartens, Director, Datalicious
Christian Bartens is passionate about the power of data and how it can help shape effective marketing strategies. After having worked in digital marketing in Australia and overseas for many years, he established Datalicious in 2007, a new breed of agency that strives to makes data accessible to non-analysts and provides actionable insights to marketers.

As a data evangelist and pioneer in digital marketing and web analytics, Christian is chairing the ADMA Data & Analytics Council and has spoken at various conferences about the power of data in optimising marketing communications including the ADMA Data Day. He works closely with leading industry bodies and solution providers and regularly gets invited to industry councils, customer advisory boards and beta testing programs to help shape industry best practice.

Daniel Rowan, General Manager, Internetrix

Daniel Rowan is General Manager of Internetrix a digital services company working with customers in various industries in Australia, New Zealand and China. He leads a team of search and conversion analyst’s who are responsible for working closely with Internetrix customers to plan, implement and measure digital performance with best practice Google Analytics implementations. 

Daniel has a Master of Business Administration (Executive) from the Australian Graduate School of Management and a Bachelor of Information Technology / Computer Science from the University of Wollongong. He h as been with Internetrix since 2002. 

Benjamin Mangold, Search & Analytics Director, Loves Data

Benjamin Mangold is the Search & Analytics Director at Loves Data (formerly Mangold Sengers). Benjamin’s passion for accurate and reliable data as a basis for improving online experiences is the impetus for Loves Data’s reputation as Google Certified Partners for Analytics, Urchin Software, Website Optimizer and AdWords.

He is also a Google Certified Trainer for Seminars for Success; Google Analytics, Google Website Optimizer and Google AdWords.

Benjamin directs Loves Data’s Search and Analytics Teams who provide results-driven and data-driven consulting, support and training for analytics, conversion testing and online advertising to a variety of SMBs, corporations, government departments, education providers and nonprofit organisations.

He is exclusively a Google specialist who brings the benefits of his experiences as both consultant and trainer to key non-technical and technical people working in marketing, communications, business development and web development, to help them get the most out of their analytics reports. He uses Google enterprise products to increase targeted traffic, leads, conversions and ROI (Return On Investment) for clients.

He places a high priority on innovation and Loves Data’s development program to add extra value and benefits for Google Analytics users. Analytics Checkup and Advanced Tracker are two highly successful tools he initiated to enhance Google Analytics’ benefits and advantages over other web analytics tools. 

Benjamin created ‘Analytics After Hours’ talks on Google Analytics features as well as presenting Web Analytics Wednesdays and being a guest speaker at digital marketing events. 

Timo Josten, Google Analytics Certified Partner Manager, Google APAC & EMEA
Timo Josten is part of the Google Analytics team, working as a Partner Program Manager out of the London office. Timo manages the Google Analytics Certified Partner program in Europe, Middle East, Africa and Asia. He manages partnerships with a diverse group of companies, such as ad agencies, content developers and global consulting companies. At Google he works closely with Product, Marketing and Sales, driving growth and impact of the Google Analytics partnerships.

Prior to joining Google three and a half years ago, Timo was working in the entertainment industry in Los Angeles and London.

Alex Speziali, Senior Account Manager & Analytics Specialist, Google, Australia. 
Alex works alongside a team of industry experts who liaise with Google's top travel customers and their media agencies to fuel business growth through strategic online investment. Since joining the company five and a half years ago, she has consulted with hundreds of advertisers and worked to maximise their returns through data and actionable insights.

Before Google, Alex worked as a Senior Consultant with Flight Centre, fulfilling her travel passion. Alex holds a BA Communications degree from the University of Technology, Sydney. 

Peter Evans, Analytics Specialist, Google Australia & New Zealand

As part of the global Google Analytics team, Peter supports key clients and agencies across Australia and New Zealand. He works closely with sales teams to help their clients get the most out of Google Analytics, their data and their websites.

Prior to joining Google, Peter was working in research in the telecoms industry and received First Class Honours in Optoelectronics from Macquarie University, Sydney.

Dave Smith, Account Strategist and Analytics Specialist, Google Australia & New Zealand

Dave works within the Financial Services category at Google educating clients and driving return on investment for their digital marketing efforts. 

Before joining Google, Dave was a web analytics consultant in London for SEM agency and Google Analytics certified partner Latituide, and EMC Consulting. Prior to moving to London Dave was a Web Analyst for AXA Australia and Towers Perrin. 

Dave holds a Honours Degree in Ecommerce and a Bachelor of Business Computing at Monash University in Melbourne graduating in 2003.