Sustainable Innovation

My first concern in this work is to collect examples of unsustainable innovation – which I believe is a pervasive phenomenon.

A powerful example of this is found in my paper,  "Software Marketing and e-Waste".

My book, Common Innovation, gives several other examples of unsustainable business innovation.  It also argues that ‘common innovation’ (meaning the innovations of ordinary people intended to enhance their quality of life) are much more likely to be sustainable.

For more on the book Common Innovation, follow this link.

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