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Let’s say I am going to do a webinar with somebody who has a list of 10,000 or 30,000 people. I would give that person three emails to send to their list. We send the first email out on a Thursday, telling them about the Tuesday webinar. We send another email on Monday, reminding them again. Then I send one on Tuesday, the day of the webinar.
Building a List Obviously the best solution is to have your own fan marketer review. Here’s the dirty little secret: if you and I do a webinar and you’ve got a list of 30,000 people and I have a list of none, then everyone that signs up for our webinar becomes a part of my email list. The whole idea is that they click one button and they’re registered for both GoToWebinar and your Auto-responder at the same time. That’s the cleanest way to do it. So, let’s say that you do a webinar with a big fish that has 30,000 emails and he manages to get a 1,000 people to register for your webinar. Well, you just added a 1,000 people to your email list. Those people now are on your list and you can market to them forever.
So, webinars aren’t just a great way to sell fan marketer review. They’re a great way to build your list as well. That’s why I would do a webinar with a different partner every month or so, to build the list.
Using Your Own List You want to get to where you have your own list of 20 or 30 thousand people. Then, you can just do webinars for your own list.
Using Social Media to Fill a Webinar Another way to fill webinars is Facebook, Twitter, and all the social media. A lot of people get this wrong. They try to sell something directly to social media people. That’s not why they’re on social media. They don’t call it sales media. It’s social media. So you get very little response to sales offers. But what could be more social than a webinar? So I’ll invite people to a webinar on social media and when they come to my webinar, that’s when they buy. So, if you have a big Twitter list, a big Facebook list, invite them to a webinar and then sell them on the webinar. Don’t try to sell them on Facebook, LinkedIn, or Twitter.
ATTRACTING AFFILIATE HOSTS Go to live events. People have a hard time saying no to you face to face. Actually, get to know them. There’s nothing worse than people coming up to me and saying, “You don’t know me from Adam, but let’s do a webinar together.” Well, you’re right. I don’t know. That’s tough. So even if you don’t drink, go to the bar after the meetings. That’s where you’ll find all of the internet marketers. Just hang out with them. That’s a great way to get on their radar and start working with them.
The Power of a Good Product It helps if you have a successful track record. If I do something with Michael Dunlop and we have 200 people on the call and 100 people bought, then you can say, “Look, I did this with Michael Dunlop and 50% of the people bought. Imagine what we could do with your list and at this price point.”
All of a sudden the dollars are swimming in their eyes and they’re thinking, “Yeah, I want to do that.” So the track record is very helpful. If you don’t have a track record, then get to know somebody, have something unique and say, “Hey, let’s do this for your list.” If you have a really unique product, that makes it a lot easier.
Free Labor I would do something for free if the affiliate host were big enough. I could say, “Look, I want to do a free webinar for your list and just give solid content.” I won’t even pitch a thing. A lot of them will say, “Yeah, that would be great.” A lot of people have some kind of membership program and they’re always trying to give monthly content for their monthly membership. Obviously this helps in building your own list. I’ve done this several times where I’m talking to a big fish and I say, “Look, I know how to do a webinar. You don’t. Let’s do a webinar for your list and promote one of your products.” And then they’re like, “Well yeah, why would I say no to that?” After the free webinar, he kind of owes me something. So I can go back and be like, “Well, that was really cool. Hey, how about we promote one of my products to your list and I’ll run the webinar.”
The Affiliate Key The key with JVs is doing everything for them. Make it as simple as possible. “The only thing you need to do is send out these three 
fan marketer reviewand show up five minutes before the webinar and I will do everything else.”
Get to Know Them People always want you to promote their stuff and let’s say, you know, you’re not one of their affiliates. You’ve never bought any of my products. You’ve never mentioned me on your website. Why do I want to work with you? So, if you want a JV to work with you, then buy their product. Know something about them. Do a little research.
I’m much more open to doing something with somebody who’s bought my product and especially open to working with somebody who’s in one of my mastermind groups. I feel like I owe them something because they’re paying me monthly.

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