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    G|Kenya 2.0

    Day 1 Business & Marketers

    Suitable for: Business, Marketers, Publishers/Content Owners and Tech Entrepreneurs 

    Agenda Format 

    G-Kenya 2.0 features technical and non-technical content on the latest Google products, platforms, tips and trends of Google business focused tools. It will feature three main tracks for participants to choose what best suites their business needs. See a preview of content below. More details will be posted as the event gets closer.  The following agenda will take up a whole day. There will be plenty of breaks, and social time.
    * Lunch will be provided.

    Agenda Overview  

    08:00 - 09:00  Registration 

    09:00 - 09:15  Welcome Address
    09:15 - 09:30  Keynote - Growing with a Digital Strategy
    09:30 - 09:50  E. Africa Insights - Data you should know!
    09:50 - 10:30  Getting Kenyan Businesses Online (GKBO)

    Tea & Coffee Break

    10:45 - 16:00 Parallel Tracks
     
    Track 1: Marketing & Business 

    Discover how to use web and mobile products and tools to grow you business. Advertise to the right audience, track results and make the most of digital! 
    Sample Sessions: Capture your market with Digital Advertising   / Mobile Ads for Businesses & Publishers

    Track 2: Publishers & Content Owners 

    Learn how your users and Google sees your site! We will give you the tips and resources you need to make the most of your site and content from UX insights to optimizing for monetization!
    Sample Sessions: Webmaster Tools for Business, Website Optimizer

    Track 3: Labs, Get Hands-On 

    Want to get deeper into core products and learn more about the 'how to'? These sessions are for you. Learn how to set up an AdWords account, get your business on Maps, and get the technical insights on deploying Google Apps. 
    Sample Sessions: Get Online - Start your online presence

    Tea & Coffee Break

    16:30 - 17:00  Innovation @ Google
    17:00 - 18:00  Business and Entrepreneur Panel








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