Geansai Gorm - the best website in the universe, apart from that Maddox dude. He rocks.
Gensai Gorm SEO Contest
Geansai Gorm at a glance
Geansai Gorm is the Irish for blue jumper. It's unlikely to be present or at least prevalent as a search term, apart from perhaps jumper or sweater shops selling blue jumpers or geansai gorm. Hence, the competition to get ranked highly for the term.