Truth be told, this website is bullshit. I'm spending no more that 30 minutes creating a "Geansai Gorm" site for an SEO competition.
I don't do SEO, so it will be interesting to see where this Google site ranks for the term Geansai Gorm (Irish for blue jumper).
Nothing new, to be honest. Create the Geansai Gorm page and that's it.