Page 228

55 Ways to Have Fun With Google. Go to Table of Contents. Visit Gifcom.

Onebox result  For certain searches, Google displays an info-box above the actual organic search results. This box may display more direct information (like the answer to a question), or a link to related services (like Google News).

Operator  A syntax command to trigger specific Google search functionality. For example, the site operator (as in “site:searchenginewatch.com/blog”) allows you to restrict your search to a single domain.

Page count  The Google page count is an approximate number telling the searcher on how many web pages the terms in the query appear. For example, searching for “the” returns over 18 billion pages at this time (Google only allows you to see the first 1,000 results for any single search, though).

PageRank  The general “value” of a website in the eyes of Google. In a nut-shell, the value is derived from analysis of how many pages link to a certain page (and also, how many pages link to the pages that link to a certain page!). Usually, the higher the PageRank, the more likely this page appears on top of search results often. This value ranges from 0-10, with 10 being the best (and most rare) of values. New websites will always start out with a “PR” of 0. You can check a page’s PageRank by installing the Google Toolbar for your browser.

Phrase search  When you put quotes around your Google search query, Google only finds exact (or almost exact) matches.

RSS  Really Simple Syndication (and other meanings), a feed format allowing you to subscribe to a blog or other regularly updated online content.

SEO  Search Engine Optimization; the art (sometimes: dark art) of bringing websites on top of search engine results. An SEO contest is a competition to bring your own site on top of search engines – usually Google – for a specific search. There are black-hat and white-hat SEO strategies (the black-hat strategies can result in a website being “Googleaxed,” also known as the Google Death Penalty, a full ban within the Google search results).

Stop words  Traditionally, words like “the” or “a” which search engines ignore (Google doesn’t have these stop words anymore).

Weblog  à See blog