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55 Ways to Have Fun With Google. Go to Table of Contents. Visit Gifcom.

But the failure bomb against George Bush (which was quickly receiving a counter-googlebomb targeting director Michael Moore) wasn’t the first one to appear on the search scene. Adam Mathes of the Über blog is credited with the invention of the Googlebomb. In his blog on April 6, 2001, he wrote:

Today, uber readers, you have a chance to make history.

Or at least legitimize some new jargon I’m about to make up.

Today’s jargon of the day is:


Adam continued to explain the philosophy behind Googlebombs, which was backriding on the philosophy of Google itself:

In a bizarre surreal bow to the power of perception on the web, what you say about a page becomes just as important as the actual content of the page. The page must be what other people say it is. That Google adheres to this rule and is by far the most effective search engine raises many interesting issues, none of which I will attempt to discuss or explicate.

Now Google is smart, simply having tons of the same links with the same phrase on a single page will do nothing. It requires a multitude of pages to have that link with specific link text. But this power can be harnessed with a concentrated group effort.

Adam was only interested in pulling off a prank – a political agenda didn’t have anything to do with it. So, he urged his readers to googlebomb his friend Andy Pressman with the words “talentless hack.” And thus Googlebombs were born.

Of course, it didn’t stop there. Not only did Googlebombs work, they were also becoming an effective tool in web propaganda.

“Weapons of mass destruction” was a Googlebomb criticizing the US Iraq politics. Because when you searched for this phrase in Google and hit the “I’m feeling lucky” button, the following page looked just like a