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55 Ways to Have Fun With Google. Go to Table of Contents. Visit Gifcom.

If you can get a lot of valuable “backlinks” from authoritative web pages (say, a mainstream news site, or a #1 blog for an industry), then a high ranking will come naturally. So, the real key is to get good backlinks (ideally links containing the target keywords). Not necessarily 1000s of them; it’s of more value to get a dozen high-value backlinks, then a million low-value backlinks. For example, Google pretty much ignores it when you create 100,000 backlinks from your website A which point to your website B (and creating such a huge amount of links is not too hard with the help of server-side programming). Google understands that such “close-knit” networks aren’t showing natural authority – they might easily be faked by so-called spam farms… and spamming is one thing Google in their rankings try to avoid.

Now how do you get all those links from others? Here, we need to forget about technical optimization for a second. What’s important now is to have great web page content, and to make it be known to the right people – not by mass-mailing everyone and their dog, but by submitting your link to blogs on the subject, emailing the right people, pitching your story to mainstream news sites, or sharing it in newsgroups or web forums relevant to your site. Outside of an SEO competition, that means you need to understand a community, be part of it, and help others. People won’t link to boring and perhaps over-optimized pages, but people will link to pages that help them (or make them laugh). They link to a tutorial, a good read, a funny video, a cartoon, or an interesting photo. Within the scope of an SEO competition, it’s also likely that people simply link to a friend. If you’re actively participating in making the web a better place for all (content is king!), you’ll also be getting your share of “link love.”