Capabilities & Experience

I've had the opportunity to work in every major area involved with selling a product to consumers... retailer, manufacturer, salesperson, brand marketer and marketing agency.  And I've been very successful in each, due to a knack for asking insightful questions, leveraging what I've learned during an extraordinary marketing & sales career and understanding the interplay of the other influences shoppers experience along their path to purchase.

Key Services Offered

  • Shopper Research & Insight Development
  • Brand Positioning & Architecture
  • Brand Development & New Product Intros
  • Strategic & Tactical Market Planning
  • Marketing & Sales Strategies
  • Shopper Marketing Programs
  • Integrated Consumer Promotions
 
  • Creative Marketing Communications
  • Retail Merchandising Elements
  • Consumer Engagement & Experiential Marketing
  • Sales Training & Consulting
  • Strategic Alliances & Promotional Partnerships
  • Pricing Strategies & ROI Enhancement
  • New Business Development