Background

Prior to establishing FreshSmartSolutions, I was President & COO of BrandForce, a full-service marketing agency in San Francisco that I had founded in 2008.  I was responsible for every aspect of the agency’s performance and operation, but personally led much of the client work in the areas of strategic planning, shopper marketing and retail execution.  Our success brought a number of respected brands into the agency including Butterball, T-Mobile, Chiquita and Wells Fargo, helping them to develop effective consumer programs and local marketing initiatives.

Prior to founding BrandForce, I held the position of Vice President of Client Solutions at Seismicom, another San Francisco-based marketing agency.  I joined Seismicom in the fall of 2006 and engineered a dramatic expansion of the agency’s capabilities, building a completely new competency in consumer & retailer insights, brand positioning and shopper marketing.  During this time, I worked closely with the marketing & sales organizations of virtually every client including those of Nestle, Fresh Express, Challenge Dairy and AT&T, building successful campaigns with leading retailers such as Walmart, Safeway, Kroger and Supervalu.

From 2002 to 2006, I was Vice President of Account Services at MARS Advertising, considered to be the foremost shopper marketing agency in the U.S.  During my tenure at MARS, I led the business for a succession of top-tier marketers including Clorox, ConAgra Foods, Dr Pepper/Snapple and Procter & Gamble.  The shopper marketing programs that I created allowed me to work hand-in-hand with the leading players in virtually every retail channel, including grocery, mass, consumer electronics, club, office supply, drug and convenience.

Before moving into the agency world, I benefited from the experience I had earned in a succession of increasingly responsible roles, from store management at independent retailers and Safeway to regional sales positions with Pepsi and The Wine Group to brand marketing positions at Constellation Brands.  This rich and diverse background has given me a keen understanding of the challenges facing both sales and marketing organizations as well as retailers, and affords me a unique perspective on building effective and profitable retail programs.