I cover a lot of Africa-oriented Solar stuff here.
Remember that 1.6 billion people live off the grid, many in Africa, where this company is creating a new Solar PV market for the lowest economic tier. Barclay's Bank, for that matter, in early 2013 approved a nice loan for an African, "prepaid solar," microgeneration-solar business. If that market model takes off it could displace a lot of kerosene burning there. Africa has 325 days of sun per year, and many simply need to recharge their cell phone or other battery-driven device. Running liquid-fueled generators costs more than tapping solar panels. And selling low-priced access caters to the economic wherewithal of African customers.
Desertec Power Project -- 6/26/12: Money Quote: “Europe could save €30/MWh on renewable electricity generated in the deserts of the Middle East and North Africa (MENA), if the three regions integrated their power networks, according to a new study published on Thursday.”
August, 2013: SMA promotes its Diesel-Solar Hybrid for Africa and similar, non-grid markets. "Five hundred gigawatts of power from diesel gensets provide industrial companies with electricity worldwide," says SMA, so that's a huge liquid-fuel market to displace with solar.