Sponsorship Ideas for Financial Services

Google products can be used to promote sponsorships.  Below are some ideas.

Google Gadgets

Google Gadgets are mini-applications that live in a personalized environment. These mini applications can live on iGoogle, the desktop, and any webpage. A published gadget can be found and downloaded through through iGoogle and any webpage. Users can also send gadgets through email. 

Google Gadgets can be used as a sponsoring method. For example, Visa sponsors Forbe gadgets (left), which link to various news articles.  Click here to add the gadget to your iGoogle page.



YouTube is an online video streaming service that allows anyone to view and share videos that have been uploaded.  Advertisers can utilize YouTube in creative ways.  For example, Intuit recently created a "Tax Rap" contest featuring Vanilla Ice.  The contest encouraged users to upload videos of themselves rapping about taxes, with the prize of $25,000 going to the best video.  This innovative campaign has been very successful.

YouTube also offers co-branded channels.  A channel contains a user's profile and a list of videos.  For example, American Express sponsors the Fashion Week 360 Channel.

Other YouTube channels:
TurboTax | E*TRADE

Google Earth

Google Earth combines the power of Google Search with satellite imagery, maps, terrain and 3D buildings to put the world's geographic information at your fingertips.  Advertisers could utilize Google Earth by highlighting locations of sponsored events.  A Google Earth "layer" can be distributed to customers to show these locations.  For example, an Olympic sponsor may create a Google Earth layer that highlights Olympic stadiums (left).  An example Google Earth file of this can be downloaded here

Custom Search Engine

Harness the power of Google search technology to create a free Custom Search Engine that searches only webpages that you choose.  For example, Intuit's JumpUp, a website targeted to small business owners, has a Google Custom Search Engine.  When a user searches for "taxes", the search results will only include sites that Intuit hand-picked.  This Custom Search Engine only searches websites that are relevant for small business owners.