posted 17 May 2010, 12:57 by Ramy Caspi
updated 17 May 2010, 13:01
The first mobile shopping site from a high street retailer
Marks & Spencer (M&S) today announces the launch of a new version ofwww.marksandspencer.com designed specifically for use on mobile phones and mobile devices – the first mobile site from a major UK high street retailer.
Customers on the move can now shop on a site that has been developed specifically to enable them to search, browse and buy easily from any web-enabled mobile phone or device.
The site will always be in sync with the main M&S website so that customers can log into their regular web-account and manage their shopping basket from their mobile. There is no need to download an app or any software, users simply typewww.marksandspencer.com into their phone’s internet browser.
Customers will find over 24,000 products – including clothing, home and furniture, technology such as TVs and iPods and gifts such as flowers and food hampers – and almost all of the functionality from the main M&S website.
Dave Hughes, Director of M&S Direct, said: “This is a major step forward in mobile retailing. Mobile optimised shopping sites have been done before by specialist retailers, but M&S entering the market with 21 million customers, one of the UK’s most recognised brands and a well-known range of products changes the mobile retail landscape.
“Even before the site has launched, hundreds of thousands of customers are already shopping with us on their mobile phones and market data is telling us that this will soon be millions. The new site allows these customers to browse and buy from their mobile device without the frustrations that come with trying to do the same on a traditional website.
“We expect customers to buy a wide range of products on their mobile, from suits and dresses right through to technology and can see gifting-on-the-go, flowers and hampers for example, becoming extremely popular.”
Launched in 2000, www.marksandspencer.com is one of UK’s top ten retail websites1 with over four million customers.
As traditional online retail matures, mobile is expected to become the growth area for internet retailing.
48 million people use 76 million mobile phones in the UK today and the proportion that are smart phones (iPhone, Blackberry etc) – which make surfing the web faster and easier – is growing rapidly (currently 50 per cent)2.
One in ten of all internet pages viewed in the UK are viewed on a mobile device3and the number of adults using mobile internet is expected to double in the next two years with 50 per cent of the UK adult population using mobile web by 20124.
A recent report even predicts that “more users are likely to connect to the Internet via mobile devices than desktop PCs within five years.”5
1 Source: Experian Hitwise
2 & 3 Source: Incentivated (mobile marketing agency)
4 Source: Yahoo! presentation ‘The appetite for mobile media’
5 Source: The Morgan Stanley Mobile Internet Report, December 2009
Notes to editors
Marks & Spencer has maintained a leading position in online retailing since the launch of www.marksandspencer.com in 2000. Recent launches and initiatives include …
- November 2007 – Online made-to-measure shirt service launched
- June 2008 – Launch of SMS and mobile marketing, M&S is now sending around a million SMS messages a month to opted-in customers
- June 2008 – Product reviews and ratings service launched on website
- November 2008 – M&S Wine Club launched online
- February 2009 – Launch of M&S TV, by September over one million minutes had been viewed by customers
- May 2009 – Launch of M&S facebook (now over 110,000 fans) and twitter sites
- November 2009 – International delivery to over 80 countries introduced
- November 2009 – Shop Your Way (Customers have the flexibility to place clothing, beauty and homeware orders in stores, online or over the phone, for home delivery, or free delivery to their nearest store for collection) launched in 163 stores.
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