Ellen R. K. Evers
Assistant Professor Marketing
University of California, Berkeley

Haas school of Business
545 Student Services Building, 
#1900 Berkeley, CA 94720-1900 
Office F528

contact: evers[at]haas.berkeley[dot]edu


Inbar, Y. & Evers, E. R. K. (2021, Journal of Experimental Psychology: General)
We investigate how the concept of markedness can inform our understanding of (comparative) framing

Ryan, W. H., Evers, E. R. K., & Moore, D. A. (2021, Collabra)
Don't use Poisson regressions for count data, they are bad.

Morey, R., Kaschak, M. P., ....... (2021, Psychonomic Bulletin and Review)
One of the most famous embodied cognition effects does not appear to be reliably detectable.

Ryan, W. H. & Evers, E. R. K. (2021, Behavioral Science and Policy)
People do not understand logarithmic graphs very well, for exponential growth, such as for Covid-19, logarithmic graphs (vs. linear ones) lead lower behavioral intentions to protect oneself and ones community.

Connor, P. & Evers, E. R. K. (2020, Perspectives on Psychological Science)

Preference reversals in willingness-to-pay and choice (link is to older version on SSRN)
O'Donnell, M. & Evers, E. R. K. (2019, Journal of Consumer Research)
We document a robust and consistent difference in expressed preferences depending on whether they are expressed as choices or in willingness to pay.

Van de Calseyde, P., Zeelenberg, M. & Evers, E. R. K. (2018, Organizational Behavior and Human Decision Processes) 
Post-decision doubt increases regret. 

Evers, E. R. K., Inbar, Y., Blanken, I., & Oosterwijk, L. D. (2017, Management Science)
Policies targeting a desirable behavior can be framed as advantaging those who act desirably, or disadvantaging those who do not. We find that people prefer policies framed as disadvantaging those who do not act desirably when targeting obligations, but prefer policies that advantage those who act desirably when targeting voluntary behavior.

Evers, E. R. K., van de Ven, N., & Weeda, D. (2015, International Journal of Internet Science)
Application of social-comparison theory in online gaming environments. Buying status-enhancing items with real money leads to a decrease in status. 

Set-Fit Effects in Choice
Ellen R. K. Evers, Yoel Inbar, & Marcel Zeelenberg (2014, Journal of Experimental Psychology: General)
The organization of a set of items causes preference-shifts

Daniel Lakens, & Ellen R. K. Evers (2014, Perspectives on Psychological Science)
Overview and how-to of new methods that can be used to interpret published studies

Ellen R. K. Evers & Daniel Lakens (2014, Frontiers in Psychology)
We repeat Tversky's (1977) studies on diagnosticity. We find similar data as Tversky, however, when we eliminate a confounding factor, we do not replicate diagnosticity effects.

Working papers

Evers, E. R. K., Imas, A. O., & Kang, C.
The integration and segregation of outcomes in Mental Accounting is constrained by similarity
under third round review

Evers, E. R. K., O'Donnell, M. & Inbar, Y.
People judge fairness and distribute outcomes based on surface characteristics
under review

Ryan, W. H., Baum, S., & Evers, E. R. K.

Donelly, K., Evers, E. R. K. & Compiani, G. 
Time periods feel longer when they cross hour boundaries, affecting a wide variety of behaviors including ride-share choices
3rd round r&r

Howlett, S., Jarvis, S., & Evers, E. R. K.
Expressing inequality as a disadvantage for one group (vs. an advantage for the other group) does not appear to reliably affect judgments and decisions
under review 

Baum, S & Evers, E. R. K. 
In recent years many companies have started using software-based versioning strategies. Consumers strongly dislike this form of versioning because they perceive it as exploitative
under review

Evers, E. R. K., Ryan, W. H., & Lindernberg, S. 
Virtually all work on collecting tries to understand what makes collectors different from regular consumers. In a large representative survey we find that collectors do not really differ from other consumers. We argue that the way collectors have been studied so far has only focused on a-typical collectors and that as a consequence our understanding of collectors is biased.
under review

O'Donnell, M., Evers, E. R. K., & Nelson, L. D.
Consumers have beliefs about how they "should" spend their money, but do not hold similar believes for other forms of exchange (e.g., work, choices) leading to reliable preference reversals.

Evers, E. R. K., Inbar, Y, Loewenstein, G., & Zeelenberg, M.
We find that people prefer sets that exhibit high order. This preference leads to violations of normative choice theory.

Biased estimations of change
Evers, E. R. K., & Keren, G.
People generally underestimate large quantities more than smaller ones. As a consequence, portrayal of change in relative (i.e., %) or absolute terms leads to systematic under- or over-estimation. 

Other stuff

Cesario et al. claim there is no evidence for bias in police shootings. We claim their benchmark is wrong.
Reply from Cesario

Replication of Hoorens & Bruckmuller, 2005, study 5
Wong, P. H.

Subpages (1): spullekes