 Ellen R. K. Evers Assistant Professor Marketing University of California, Berkeley Haas school of Business 545 Student Services Building, #1900
Berkeley, CA 94720-1900 Office F528 contact: evers[at]haas.berkeley[dot]edu Publications When do people prefer carrots over sticks? A Robust “Matching Effect” in Policy Evaluation (In press, link is to older version on SSRN) Evers, E. R. K., Inbar, Y., Blanken, I., & Oosterwijk, L. D. (2016, Management Science) Policies targeting a desirable behavior can be framed as advantaging those who act desirably, or disadvantaging those who do not. We find that people prefer policies framed as disadvantaging those who do not act desirably when targeting obligations, but prefer policies that advantage those who act desirably when targeting voluntary behavior. Set-Fit Effects in Choice Ellen R. K. Evers, Yoel Inbar, & Marcel Zeelenberg (2014, Journal of Experimental Psychology: General) The organization of a set of items causes preference-shifts Daniel Lakens, & Ellen R. K. Evers (2014, Perspectives on Psychological Science) Overview and how-to of new methods that can be used to interpret published studies Ellen R. K. Evers & Daniel Lakens (2014, Frontiers in Psychology) We repeat Tversky's (1977) studies on diagnosticity. We find similar data as Tversky, however, when we eliminate a confounding factor, we do not replicate diagnosticity effects. Evers, E. R. K., van de Ven, N., & Weeda, D. (2015, International Journal of Internet Science) Application of social-comparison theory in online gaming environments. Buying status-enhancing items with real money leads to a decrease in status. Working papers Order Preference (SSRN) Evers, E. R. K., Inbar, Y, Loewenstein, G., & Zeelenberg, M. We find that people prefer sets that exhibit high order. This preference leads to violations of normative choice theory. Please email to request a copy: The Set-Completion Premium Evers, E. R. K., Zeelenberg, M., & Inbar, Y. When people have a large proportion of a set of items they are extra motivated to complete it. Biased estimations of change Evers, E. R. K., & Keren, G. People generally underestimate large quantities more than smaller ones. As a consequence, portrayal of change in relative (i.e., %) or absolute terms leads to systematic under- or over-estimation. Other stuff Current projects *How consumers become collectors *Categorization in mental accounting |
Ellen R. K. Evers
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