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Facebook (Pages)

What is it? What does it do/enable?:
  • What is it?  
    • Facebook pages are a feature in the Facebook platform that allow organizations, companies, or individuals to create a public presence to reach out to consumers and fans. 

  • Who uses them?
    • Pages are often used by celebrities, businesses, and other entities (like blogs or websites) wishing to expand and engage their consumer base.  The page is created by a representative of the brand and is used to reach out to their customer base. 
    • Fans use the page to stay informed with content about their favorite brands, and also to contact the brand itself.  Users can post public messages to the brand or other consumers on the brand's page.
  • How do you use them?
    • Pages are built to contain information about the company or individual, like contact information, photos, websites, and any related content that the brand chooses to share.
    • Pages contact fans via mass messages called "posts," which can be photos, videos, text, or links to other content.
    • Fans of the page can also contact the page administrators via public posts on the page's wall, which allows them to interact with the brand personally, as well as with other fans of the brand.
  • How is success measured?
    • Likes - The number of "likes" a page has indicates the number of people who clicked "like" on this Facebook page.  When a user likes a page, the page administrators can contact this user via posts that appear in the user's Facebook feed.  These posts appear by default, but users can unsubscribe from these posts in the same way they can unsubscribe from individual friends' posts.
    • Activity - User activity is counted by "likes," "shares," and "comments," which indicate the number of times users have chosen to click the "like" button, clicked the "share" button (to share with friends on their own Facebook pages), or commented on a post.  Brands strive to engage their fans by encouraging them to interact with the content, often asking users to share or like their posts in order to increase visibility and strengthen relationships with the consumers.
History of it. Where/how/why was it developed?:
  • Facebook pages were developed as a resource for businesses wishing to share content with users without creating a personal Facebook profile.  Because Facebook's rules specify that "profile" pages are only for individuals, not for businesses and brands, companies needed this option in order to maintain a Facebook presence and reach out to fans.
Annotated list/links of hardware and/or software requirements with a link to the most recent edition:
Annotated example list/links to websites/projects using this technology:
  • Starbucks is known for their social media prowess, and has 29.5 million likes on their Facebook page.
  • Coca Cola has also been noted for their impressive Facebook presence, with 41 million likes.
  • Red Bull has almost 28 million likes on their Facebook page, and like other successful pages, engages users with content several times a day.
Resource list/links for learning and developing/designing using this technology:
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