HCD Personas

Boost Empathy Quickly With Proto-Personas
by Sebas
"More and more, companies understand the importance of user-centered design. Every company should be asking, How can we strengthen empathy for customers and get closer to our users?

The first step in building empathy is gathering information and insights about your users. Depending on what kind of information you’re looking for, you can run focus groups, conduct context interviews or analyze customer feedback.

But what do you do with all that information?
Personas are an effective method to develop empathy. These are user archetypes based on the actual goals and behaviors you’ve observed. They help capture and organize information gathered from research."