Exhortation

Definition
  • to give warnings or advice :
  •  make urgent appeals
  • to incite by argument or advice
  • urge strongly
  • an address or communication emphatically urging someone to do something.
  • an act or instance of exhorting
  • language intended to incite and encourage

Very common.. people say and write articles, etc saying .,  you should be more empathic.

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