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(IDEO)

"The definition of empathy is the ability to be aware of, understanding of, and sensitive to another person’s feelings and thoughts without having had the same experience. 

As human-centered designers, we consciously work to understand the experience of our clients and their customers. These insights inform and inspire our designs. 

IDEO CEO Tim Brown describes design empathy as a mental habit (Brown, 2009). It is also a fundamental cultural value that allows our designers to develop concepts, products, services, strategies, and systems that are both innovative and responsive to actual user needs and desires (Black, 1998)."





REFERENCES 

Bedsider’s official Web site, www.bedsider.org (accessed October 18, 2012).

Bennett, Paul. 2012. Chief Creative Officer at IDEO. Personal communication.
 
Black, Alison. 1998. Empathic Design: User-Focused Strategies for Innovation. In Proceedings of New Product Development. IBC Conferences.

Brown, Tim. 2009. Change by Design. HarperCollins.

Dandavate, Uday, Elizabeth B.-N. Sanders, and S. Stuart. 1996. Emotions Matter: User Empathy in the Product Development Process. In Proceedings of the Human Factors and Ergonomics Society’s 40th Annual Meeting: 415-418.

Decety, Jean, and William Ickes, eds. 2011. The Social Neuroscience of Empathy. MIT Press.

Kelley, David and Tom. 2012. Reclaim your creative confidence: How to get over your fears that block your best ideas. Harvard Business Review, December 2012. 

Jack, Anthony, Abigail Dawson, Katelyn Begany, Regina L. Leckie, Kevin Barry, Angela Ciccia, Abraham Snyder. 2012. fMRI Reveals Reciprocal Inhibition Between Social and Physical Cognitive Domains. Neuroimage, Vol. 66, February 2013: 385-401. Elsevier.

Kiviat, Barbara. 2010. Danone’s Cheap Trick. Time magazine, August 23, 2010. www.time.com/time/ magazine/article/0,9171,2010077,00.html [accessed September 12, 2012]

Leonard, D., and Rayport, J. F. 1997. Spark Innovation through Empathic Design. In Harvard Business Review, November-December 1997, 102-113.


O’Sullivan, Joseph. 2012. Director of Design Innovation Group at Intuit. Personal communication.

Pantzar, Mika. 1997. Domestication of Everyday Life Technology: Dynamic Views on Social Histories of Artifacts. Design Issues (Autumn, Volume 13, Number 3): 52-65.

Seemann, Johannes. 2012. Hybrid Insights: Where the Qualitative Meets the Quantitative, Rotman Magazine (Fall): 57-61.

Simon, Herbert. 1996. The Sciences of the Artificial. MIT Press. 

Sklar, Aaron, and Sally Madsen. 2010. Design for Social Impact. Ergonomics in Design (Spring): 4-5, 31. 

State Farm Next Door’s official Web site, www.nextdoorchi.com (accessed September 12, 2012).

 Zak, Paul. 2012. The Moral Molecule. The Source of Love and Prosperity. Dutton.


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