Marketing 2

The agenda for the week (March 13 - 18)  is as follows:
  • Welcome to the World of Marketing
  • The Environment of Marketing
  • Marketing Research
  • Consumer Behavior
  • Business to Business Markets
  • Segmentation, Targeting, and Positioning
Exam: May?.

Please email me if you have any questions. Thank you.

Dr. (Prof). Mohan Menon
Department Head - Management and Marketing
University of North Georgia
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