Marketing 1

The agenda for the week (November 20 - 24)  is as follows:
  • Fundamentals of Marketing
  • Marketing Strategies
  • Marketing Mix Decisions - 
    • Product Decisions: New Product Development and Product Life Cycle 
    • Communication Decisions - Advertising, Public Relations, Personal Selling, Sales Promotion
    • Pricing Decisions
Exam: December 20, 2017.

Please email me if you have any questions. Thank you.

Dr. (Prof). Mohan Menon
Department Head - Management and Marketing
University of North Georgia
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  409k v. 1 Nov 29, 2017, 4:54 PM Mohan Menon
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  388k v. 4 Nov 12, 2017, 6:22 PM Mohan Menon
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  558k v. 4 Nov 12, 2017, 6:22 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  3336k v. 6 Nov 12, 2017, 6:37 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  1871k v. 6 Nov 12, 2017, 6:38 PM Mohan Menon
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Read this article related to New Product Development.  232k v. 5 Feb 22, 2017, 3:31 PM Mohan Menon
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Read this article about Staples, an American office products chain, entered a new market.  220k v. 5 Feb 22, 2017, 3:31 PM Mohan Menon
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Read this article about how companies are crowdsourcing new product ideas.  283k v. 5 Feb 22, 2017, 3:31 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  2602k v. 6 Nov 12, 2017, 6:40 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  3834k v. 6 Nov 12, 2017, 6:40 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  1701k v. 6 Nov 12, 2017, 6:41 PM Mohan Menon
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Read this article about what differentiates sales organizations at high growth companies.  288k v. 5 Feb 22, 2017, 3:31 PM Mohan Menon
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  8543k v. 1 Nov 23, 2017, 12:22 PM Mohan Menon
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Read this article about how companies buy each other in order to monopolize and possibly increase prices.  232k v. 5 Feb 22, 2017, 3:31 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  3005k v. 6 Nov 12, 2017, 6:42 PM Mohan Menon
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