Marketing 1

The agenda for the week (November 21 - 26)  is as follows:
  • Fundamentals of Marketing
  • Marketing Strategies
  • Marketing Mix Decisions - 
    • Product Decisions: New Product Development and Product Life Cycle 
    • Communication Decisions - Advertising, Public Relations, Personal Selling, Sales Promotion
    • Pricing Decisions
Exam: January 6, 2017.

Please email me if you have any questions. Thank you.

Dr. (Prof). Mohan Menon
Department Head - Management and Marketing
University of North Georgia
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Download, print, and read the syllabus thoroughly.  720k v. 2 Oct 15, 2016, 2:17 PM Mohan Menon
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We'll try to do use Twitter to bring the latest marketing news to class.  326k v. 2 Oct 15, 2016, 2:18 PM Mohan Menon
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Here are some of the resources that you can access to find the latest marketing news.  267k v. 2 Oct 15, 2016, 2:18 PM Mohan Menon
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Check out what the exam for this course looks like.   384k v. 1 Dec 13, 2016, 6:26 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  935k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  575k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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Read this article related to New Product Development.  232k v. 2 Oct 15, 2016, 2:20 PM Mohan Menon
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Read this article about Staples, an American office products chain, entered a new market.  220k v. 2 Oct 15, 2016, 2:22 PM Mohan Menon
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Read this article about how companies are crowdsourcing new product ideas.  283k v. 2 Oct 15, 2016, 2:23 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  886k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  1035k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  715k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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Read this article about what differentiates sales organizations at high growth companies.  288k v. 2 Oct 15, 2016, 2:25 PM Mohan Menon
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Read this article about how companies buy each other in order to monopolize and possibly increase prices.  232k v. 2 Oct 15, 2016, 2:27 PM Mohan Menon
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Student PPT - Download, print, and bring to class to take notes.  820k v. 2 Oct 15, 2016, 2:21 PM Mohan Menon
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