Consumer Behavior

The agenda for the week (March 13 - 18)  is as follows:

I. Introduction to CB
II. Internal Influences 
  • Consumer Motivation
  • Consumer Personality
  • Consumer Perception
  • Consumer Learning
III. External Influences
  • Family and Social Influences
  • Cultural influences
IV. Consumer Decision Making

emenon@gmail.com 
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  267k v. 1 Mar 5, 2017, 5:05 PM Mohan Menon
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  399k v. 1 Mar 5, 2017, 4:58 PM Mohan Menon
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  326k v. 1 Mar 5, 2017, 5:05 PM Mohan Menon
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Read the article about how technology is shaping consumers' lives.  619k v. 2 Mar 6, 2016, 3:37 PM Mohan Menon
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  714k v. 2 Mar 6, 2016, 2:44 PM Mohan Menon
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Read the article about how psychologist Ernest Dichter's revolutionized our thinking about consumer behavior.  1133k v. 2 Mar 6, 2016, 3:42 PM Mohan Menon
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Read the article about understanding and managing consumer perception.  997k v. 2 Mar 6, 2016, 3:44 PM Mohan Menon
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  942k v. 2 Mar 6, 2016, 2:44 PM Mohan Menon
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  1122k v. 2 Mar 6, 2016, 2:44 PM Mohan Menon
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How Millennials Are Shaking Up Valentine's Day Retail. Link Below.  991k v. 2 Mar 6, 2016, 3:30 PM Mohan Menon
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  Apr 3, 2017, 4:55 PM Mohan Menon
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  Apr 3, 2017, 4:55 PM Mohan Menon
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  Apr 3, 2017, 4:55 PM Mohan Menon
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"Mr. Piao’s spending practices reflect how technology is changing money and its use in China. In a country where just a decade ago only seven million people had credit cards and almost all transactions were conducted in cash, there is now a growing legion of people whose buying occurs predominantly through mobile devices."   354k v. 2 Mar 6, 2016, 3:38 PM Mohan Menon
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  400k v. 1 Apr 23, 2017, 4:16 PM Mohan Menon
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"While Jenna and Steven's version of Valentine's Day isn't the romantic dinner that most would imagine as a tiny bit more ideal, it's an example of how adult Millennials (now 24-35 years old) are changing retail."  Mar 6, 2016, 3:31 PM Mohan Menon
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"Humans, it turns out, are impressionable, emotional and irrational. We buy things we don’t need, often at arbitrary prices and for silly reasons"  194k v. 2 Mar 6, 2016, 3:40 PM Mohan Menon
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"Different customers may perceive one and the same product or service in different ways. A customer’s perception of an offering may even deviate from what the producer or service provider or marketer had intended. "  Mar 6, 2016, 3:44 PM Mohan Menon