What is this ELR&SS, why is it, and when did the mayhem begin?

It's roots extend back further than I can possibly remember, as I was about 1 (or not even a twinkle in the eye depending on when you would consider a start) when the shenannigans began. Suffice it to say that the founding father, one James T. Lenzke began attending the June Sprints at Elkharts Lake's Road America racetrack long ago. It became a yearly outing for him and whomever he could convince to trot along, usually a few high school buddies and assorted loosely related relatives. Blah, blah, blah, the story goes on, and the group was officially named, signage created, and the story continues.

Who are these honyaks?