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Eric Hausten 

14875 Woodland Drive

Detroit Lakes, Minnesota 56501

Telephone 218-847-0309

E-mail ehausten@gmail.com

 


PROFESSIONAL SUMMARY
My entire career has been devoted to assisting customers receive the correct product or service to solve their needs. For over 22 years I have been helping companies grow through the creative planning and execution of strategic marketing programs. I am an accomplished manager with an excellent record of growth and productivity, marketing industry-leading products with creativity and passion. I want to take my extensive marketing background to fuel your company’s success.

EXPERTISE
  • Strategic Marketing Plan Development 
  • Literature Development Management 
  • Advertisement Development 
  • Direct Sales
  • Brand Development 
  • Advertisement Placement 
  • Event and Trade Show Coordination 
  • Promotion Development and Execution 
  • Photo Shoot Management 
  • Off Site Event Management 
  • Media Relations 
  • Sales Training Program Development 
  • Competitive Foresight 
  • Tactical Marketing Skills 
  • Customer Service Skills 
  • Small and Large Business Experience 
WORK HISTORY
September 2013 to Present, American National Insurance Company, Detroit Lakes, MN
May 2013 to August 2013, Kelly Services/American National Insurance Company, Detroit Lakes, MN
February 2008 to April 2013, SJE-Rhombus, Detroit Lakes, MN 
July 1992 to April 2007, Lund Boat Company, New York Mills, MN 

PROFESSIONAL HISTORY

Career growth with progressive advancement of duties and responsibilities with accountability for North American marketing budget and programs. Consistently maintain budgets and hit deadlines on projects large and small. Maintain brand identity across all mediums. Proven ability to effectively prioritize; ability to plan, organize, monitor, and complete projects.

  • Brand Development Lead agency and designers on logo development, company and product marketing focus, implement brand development across all media.
  • Product Launch Management Successfully launched over 100 new products, managing all aspects of the product introduction.
  • Budget Development and Management Planned and managed marketing projects budget of nearly $2.5 million. Delivered industry-leading catalogs, advertisements and promotions.
  • Promotion Development Planned and implemented over 30 industry-leading promotions. Doubling sales in traditionally slow quarters.
  • Catalog Development Managed all aspects of industry-leading catalog. Increasing content, delivering on-time and under budget for 14 straight years.
  • Trade Show Development and Management Planned and executed destination trade show booths in consumer and B-to-B shows with successful sales in key markets, domestic and international. Developed layout and displays, coordinated product and all logistics.
  • Marketing Plan Development Developed and executed division and company marketing plans for over ten years. Marketing goals delivered sales growth. My contribution helped Lund sales grow over 300% in 15 years.
  • Event Planning Planned all aspects of successful events for 10 to 600 guests. From one to four days, on-site and off-site. Managed event staff, vendors and employee groups.
  • Electronic Marketing Launched Lund’s first website. Coordinated content and drove layout of site. Initiated B-to-C and B-to-B e-mail newsletters. Instituted web-based training.
  • Program Development Developed and managed successful co-op, point-of-purchase and consumer sportswear programs.
  • Sales Accomplished salesperson accustom to working with retail, dealer and distributor customers. Skilled at negotiation, contract review and closing.
  • Account Management Experienced in managing individual and business clients. Managed seven dealers in Lund Boat Company’s largest market. Sales remained level despite industry slowdown.
EDUCATION
Bachelor of Science in Mass Communications, Advertising concentration, Minnesota State University Moorhead, Moorhead, MN. February 1991.

CONTINUING EDUCATION
The Dale Carnegie Course
SJE-Rhombus Management Training
SJE-Rhombus Process Driven Comprehensive Auditing.
Minnesota Technologies Job Relations Training.
American Management Association Newsletter Design Seminar.
American Management Association Desktop Publishing Seminar.

VOLUNTEER ACTIVITIES
Detroit Lakes Kiwanis
Cub Scout Den Leader