• visualise their current environmental impact of document printing, 
• reduce their environmental impact by 
• technology optimisation 
• user-behaviour change (through trainings and awareness programmes), 
• set sustainability targets (to be calibrated regularly) and continuously track actual sustainability performance and related carbon emissions. Understand and action any variances between target and actual, 
• after having reduced the environmental impact as much as possible, counterbalance any remaining and unavoidable CO2 in order to achieve a zero carbon footprint of document printing.

The Sustainability Optimisation programme is also integrated in Ricoh’s Managed Document Services (MDS), a global value proposition that supports Ricoh’s shift to a services business model.