A.P. Møller – Mærsk - Maersk Procurement - Denmark
Global Cooperation through Social Media
Maersk Procurement, part of A.P. Moller – Maersk, coordinates procurement for the entire group. Maersk Procurement is working with a large number of suppliers across the world and it has its focus on partnerships and cooperation. About 300 people are employed in the department, which has offices in Copenhagen, Shanghai, Singapore, Mumbai, Houston, Cape Town and Sao Paolo.
Maersk Group Procurement employs some of the world’s leading experts within its fields, and the collective knowledge is tremendous. Maersk Group Procurement was used to be located only in Copenhagen, but today it is dispersed all over the world. This gave a knowledge sharing gab, as many of the tasks and processes in the different locations are the same, thus opening for a huge potential of synergies and knowledge sharing among the global locations. Knowledge was used to be shared through traditional media such as conferences, e-mails, formal reports, etc. However, knowledge sharing was limited by the fact that the majority of knowledge is tacit, just as the geographic fragmented group seldom met face to face. The objective of implementing a new social media system was to overcome these problems, and facilitate knowledge sharing among Maersk Group Procurement’s highly knowledgeable employees.