Very simply it aims to give you the understanding, confidence and insight you need to perform to the best of your ability at interview.
Your CV and the interview itself are inextricably entwined. To someone who does not know you, your CV is you. Like it or not, they will have formed an opinion of you, and the person they believe they will meet at interview, based on the information contained in your CV.
If you have followed Effective CV Writing you will know that your CV has brought you to this stage - and that is its primary function. But your CV - no matter how brilliant - will not get you a job. YOU get you a job. And you get a job at interview.
Face-to-face, in front of one person or several, with nowhere to hide, it is up to you to meet and exceed their expectations and to make sure that you create an image in their mind that you are the right person for the job - generally to the exclusion of all others.
So, is this about interview technique? Yes it is - but that's not really what it's about.
When you strip away everything else this is about selling - and this is a sales course. And what are we selling? If you don't know, highlight this >>> YOU !
No matter what you are involved in, everybody sells, every day. And the biggest sales job is selling yourself successfully to people who don't know you. Exactly what happens at interview! If you follow the topics through you'll get some useful advice and guidance which can have a really positive influence on your performance at interview. But like most things in life it's directly proportional to the amount of effort you put in.
The people who do well at interview are the people who know themselves - and the time to find out whether you know yourself is when you're compiling your CV. If you haven't already done so I would strongly advise you to visit effectivecvwriting because here you will find out how to best represent yourself on paper. At interview you simply build on that foundation and confidently sell yourself face-to-face.
My guess is that if you're reading this then you're looking for help - otherwise why would you be here? And if you've taken that first step to search the web for advice then it should be a simple matter for you to judge whether effectiveinterviewskills. is the place for you.
Remember, this is about selling and marketing yourself - not just about interview technique. It's ferociously competitive out there so equip yourself with the tools and skills you need to sell yourself effectively, confidently and persuasively.
Success is not a given. It's earned. And to earn it you've got to put in the effort.