The Small Screen: How Television Equips Us to Live in the Information Age

The Small Screen: How Television Equips Us to Live in the Information Age


Book Title :The Small Screen: How Television Equips Us to Live in the Information Age

Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of primetime television in America during the 1990s. Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of highdefinition television, the blurring of traditional genres, and the creation of new formats like realitybased programming Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fastpaced , increasingly diverse, informationladen society of the 90s

Author(s) :Brian L. Ott (2007)

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