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Track23: Persuasive Systems Design

Track Chairs

Harri Oinas-Kukkonen, University of Oulu, Finland,
Fahri Yetim, University of Siegen, Germany,


The study of users’ attitudes and behavior has a long history in information system research. The IS field has drawn many lessons from social psychology over the past few decades, in particular from theories such as Theory of Reasoned Action, Self-Efficacy Theory, Social Cognitive Theory, and Theory of Planned Behavior. IS researchers have also developed new models and frameworks based on these such as Technology Acceptance Model, and Unified Theory of Use and Acceptance of Technology. But beside these general attitude and behavior-related theories, there are also other useful attitude and/or behavior change related theories in social psychology, like Elaboration Likelihood Model, information processing theory, and cognitive consistency theory. These have been used to some extent in IS research, but these change related theories are not well known among IS researchers, however. A key element in behavior and attitude change is persuasion. Persuasive technology is a young and vibrant research area, focusing on how interactive technologies may be used to create, maintain, or change human thought and behavior.

Combining well-established research methods and traditions from reference disciplines such as social psychology and communication with cutting-edge technologies brings about a special flavor characteristic of the track. The track will feature new insights, research and practice into how the development and use of technology may change and influence our behavior, thoughts, feelings and society at large. The track is expected to gather researchers, doctoral students, practitioners, and other people interested in presenting, discussing, reflecting, and networking on central themes associated with the development and use of persuasive systems. We welcome theoretical and empirical papers that employ diverse methodologies and philosophical perspectives, as well as design research papers which describe and evaluate novel design methods and system prototypes. In addition to full research papers also research in progress papers and teaching cases are welcome.

Topics of interest

Topics of the tracks include, but are not limited to:
  • Methods, models, and principles for persuasive systems design
  • Evaluation of persuasive systems
  • Mobile persuasion
  • Behavior change support systems
  • Smart/ambient/ubiquitous environments
  • Affective computing
  • Persuasive systems in inclusive ICT
  • Wellbeing and health behavior
  • e-Interventions for addictions
  • Metrics and evaluating measures of behavior change
  • Social and organizational issues
  • Motivational information behavior
  • Emotions and persuasion
  • Explanation/argumentation and persuasion
  • Personalization and persuasion
  • Value sensitive design of persuasive systems
  • Methodological issues in R&D
  • Ethics of persuasive systems
  • Theoretical foundations for persuasive systems

Associate Editors

Shlomo Berkovsky, CSIRO, Australia
Magnus Bång, Linköping University, Sweden
Samir Chatterjee, Claremont Graduate University, USA
Jaap Ham, Technical University Eindhoven, The Netherlands
Susanna Ho, Australian National University, Australia
Janet Davis, Grinnell College, USA
Wolfgang Reitberger, University of Salzburg, Austria
Hans Weigand, Tilburg University, The Netherlands