Eric's Blogs 

Internet Marketing Summer 2008 E-marketingclass

Controlling Kids’ Net Access    Topic Paper #2


            Symantec Corporation is a global leader in infrastructure software, enabling businesses and consumers to have confidence in a connected world. The company helps customers protect their infrastructure, information and interactions by delivering software and services that address risks to security, availability, compliance and performance. They are developing a Web-based service that will let parents control almost all aspects of their child's Internet activity from anywhere in the world. The evolving use of instant-messaging programs and social-networking sites by children has posed new challenges to parents seeking to limit kids access to inappropriate content, or strangers online. A parent can configure it so they have the ability to either approve or deny a new person to a buddy list on an instant-messaging program. Search words can be monitored as well as content posted on social-networking sites. Symantec has yet to give the application a formal name, as they are terming it a “family online safety” program. An important feature that is emphasized is the fact that parents and their children can collaborate together on the limits they want to set for Internet access. The program is Web-based and can be access through a Web browser, so parents have control even if they're not at home. After logging in, parents can click on a tab labeled "news" and see a list of recent actions by their child. Some of the more important actions can include the creation of a new profile on Myspace or Facebook, the last person the child sent an instant message to, a transcript of that conversation, and the Web sites the child has either accessed or tried to access and the length of time online. The system works by installing a client program on the PC the child uses, while actions done by the child on another PC the child uses cannot be monitored. The application was rolled out within the last two weeks for Symantec employees. It will next be offered on a future Web site called the “Incubator” that Symantec plans to launch within the next two months. That Web site will host programs that are "two steps before beta" for the public to test. After that, the family online safety application will go into beta. A commercial release is planned before the end of March 2009.

            I feel that this innovation is very important in today’s e-marketing age, as it is becoming easier and easier for children to navigate around the Internet and find things that they should not be finding. It will also put a stop to children coming into contact with all the different creeps and stalkers that are all over the Internet. This application would make me feel a lot safer if I was a parent and able to monitor what exactly my child was spending time doing on the computer. It should enable the Internet to influence children as an educational resource, instead of a social connection to various resources. One topic we talked about in our e-marketingclass that might be affected by this is the use of advertising on social-networking sites. If there is less children on these sites, then these ad's will be reaching less people.

Extra Credit E-Marketing

Slingpage Debuts

    All Internet users are capable of sharing interesting Web pages with other people. Most times people use the old-fashioned copy and pasting of the URL method. After doing this people can go ahead and send the page link via email or instant message to whomever they choose to. Slingpage, which became available to the public June 2, 2008, has come up with a new way to share Web pages. Sharing a Web site by sending a link is not necessarily real-time and it's not interactive," Peter Weinberg, CEO and founder of Slingpage, comments. With Slingpage, it is moving Web surfing from a solo experience to more of a social browsing experience. You shouldn't be limited to social networks to socialize is one of the main ideas behind this new innovation. Slingpage is a browser extension that works with Internet Explorer (the company says it’s working on both Firefox and Mac support. Currently, Slingpage runs on Windows XP and Vista). Once this is installed on a computer users can then “sling” Web pages to one another with one mouse click, or share their “slingcast” collections at the Slingpage Web site. Essentially, this works by having a list of contacts or friends on the screen. Clicking on any of them sends an invite to view the Web page you’re looking at. With one click acceptance, the recipient can see the same page you’re viewing. Slingpage has patents related to its Web site sharing technology and after launching an early test alpha phase version in January, the service has been available to a group of about a thousand private beta testers. Following the same format as popular You Tube videos on their portal’s home page, HotSlings are the most popular Web pages being passed around Slingpage's network. You can also Sling someone a Web page if they're offline for them to see when reconnected. The company also has in the works a recommendation search engine similar to what Amazon does with books and other products. Slingpage has created a new category of applications it calls instant Web-sharing.

            This is going to help spur e marketing in the ever evolving and expanding world of e-commerce. An application like this is going to make it easier and simpler for people to share popular sites with their friends. This should help online companies through the word-of-mouth technique. If a consumer finds a good bargain on a product using the Internet, then instead of having to explain to others about the Web page, Slingpage can be used to simply pass along the information. The search engine the company is working on should also prove to be popular. Online users tend to react favorably when a Web site is very easy to use, and personally tailored towards them as well. Slingpage did a good job of taking an existing service, (which in this case is the Internet) and improving it by coming up with a system like they have. While it could take awhile for something like this to catch on, once people hear about it and test it out then I feel it will turn out to be something very big in the Internet world.