Current Projects

  • SLF - Private Label Distribution and Marketing Campaign

    This solid wood Daybed program was first developed and successfully deployed by and for Samuel Lawrence Furniture Company, and was intended to help drive their new Solutions division in securing placements within the Sleep Shop channel of distribution.  In 2007 Samuel Lawrence Furniture merged with Pulaski Furniture to form a new company - Home Meridian International (HMI).  During this process it was decided to shutter the Solutions division, and this program was later sold in total to E2, Inc.
    • Products from this assortment were designed, engineered, sourced and originally manufactured by SLF for E2, Inc.  These products are produced in Vietnam are made using rich hardwoods - built by true furniture craftsmen.  These daybeds utilize the finest materials and furniture finishes available in the market today. 
      • Our Private Label Program can be found here.
      • Please Click here for pricing.


  • Mr. Bedframe Private Label Distribution & Marketing Campaign

    Founded in 2006 by Joe Geiger with the support of Mark Ryan, Mr. Bedframe has rapidly become a dominant supplier to the bedding industry - and a "go to" resource for many of the largest bedding support manufacturers in the United States.   This world-class supplier of quality engineered bedding support products, has it's manufacturing base in Northern China and distributes through our finished goods warehouse located in Phoenix, Arizona.  Our goal has been to offer the finest value in bedding support products for the US market to both large and small retail partners via our finished goods warehouse and our container direct programs.
      • Our Domestically Warehoused Private Label Bed Frame Program can be found here.
      • If you would like a quote on our Direct Container program please email us at
  • VyMaC Corporation - Market Development Initiative  (In works)

    In partnership with VyMaC Corporation, E2, Inc. is now working to expand their sales and marketing efforts for their unique direct ship bedding programs.  Manufactured and distributed from Whitewater, Wisconsin our non-conventional bedding program has been developed for wholesale distribution and marketing efforts across the United States.  Under the direction of Dave Young (CEO) and Mike Schweiger (SVP) E2, Inc will provide direction, leadership, and market knowledge to the VyMaC team in fully developing their sales organization while providing timely marketing feedback.  Though this initiative is still in the development stages, our initial successes have been nothing short of phenominal.  Our unique approach to helping retail partners grow has been well recieved by dealers, and consumers alike.  Together, we believe our quality products tied to our aggressive service model will ensure a dedicated and loyal following quickly.  We plan to roll out this product to East Coast and Midwest dealers in May 2009 though we are shipping products in all categories now.  Our programs are designed to ship via trucks to our dealers, or directly from our finished goods warehouse directly to consumers at our dealers request...  This is truly a no inventory, no touch solution for many of our retail partners. 
         Check back for more information on our Eco Sense Latex - Airbed - and Memory Foam programs, as well as our Everloft / Everlon pillow program.