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20110603 數位電子看板論壇

張貼者:2011年5月25日 下午6:50vivi kuo   [ 已更新 2011年5月25日 下午6:57 ]
 

數位電子看板(Digital Signage,簡稱DS)已成為媒體及工商企業新興的行銷平台與競爭工具,隨著營運效率的提升及系統單價的下跌,預估2011年至2013年全球數位電子看板市場規模年複合成長率至達25%以上。

 數位電子看板在應用面可分為戶外數位看板及室內數位看板兩大類,其中,室內數位看板應用面涵蓋廣泛,包括機場、展覽場、捷運、賣場、旅館、便利商店以及百貨公司等處,以應用面廣泛度而言,室內型數位看板今後數年將具有較高的發展潛力。隨著系統整合功能的逐漸強大及大尺寸LCD、PDP面板價格的逐年降低,結合廠商在營運及行銷模式上的創新應用,可預期數位電子看板將是ICT業者另一個大放光彩的產品領域。

  在經濟部工業局的指導下,台灣ICT相關業者正式成立台灣數位電子看板產業促進會(Digital Signage Special Interest Group;簡稱DS SIG),希望透過整合台灣LCD面板/顯示器、工業電腦、數位內容、系統整合、廣告媒體等業者的異業整合與跨業合作,開創出新興應用整合服務,挖掘台灣ICT產業的另一片藍海市場,帶動看板產業蓬勃發展。

 DS SIG為推動數位電子看板產業的發展,自2009年起持續於台北國際電腦展展期舉辦「數位電子看板論壇」,堪稱為台北國際電腦展期以數位電子看板為主題之最盛大論壇活動,今年度(2011)更將擴大論壇舉辦規模並集結國內外廠商代表、研究單位及國際組織的能量,共同於6月3日(星期五)上午假台北國際會議中心102會議室舉辦「Digital Signage Forum 2011」,精采內容不可錯過,歡迎有意者報名參加。
 
時 間 議 題 貴 賓
08:30-09:00 來賓報到
09:00-09:20 致詞 & 引言 工業局代表
資策會代表
DS SIG代表
09:20-09:45 數位電子看板產業發展趨勢 DIGITIMES 陳彌彰
分析師兼專案經理
09:45-10:10 數位媒體的創新運用與發展趨勢 諾亞媒體 鄭乾池董事長
10:10-10:35 Digital Signage Standards, Impact, and Progress POPAI Digital Standards Committee, John C. Wang
10:35-10:55 Break
10:55-11:25 數位電子看板創新:結合Intel®嵌入式技術 Intel亞太區嵌入式產品事業群
鄭孟武經理
11:25-11:50 數位看板產品發展趨勢

資策會MIC 葉貞秀分析師

 
■ 時  間:2011年6月3日(五) 08:30-12:00
■ 地  點:台北國際會議中心 102會議室(台北市信義路五段1號)
■ 地  址:台北市信義路五段1號
■ 參加方式:免費活動(請攜帶名片1張)
■ 報名方式:網路、傳真報名
■ 傳真專線:+886-2-8712-3366(歡迎使用線上報名)
■ 洽詢專線:+886-2-8712-8866 分機315 陳小姐

■ 注意事項: 
1. 報名截止日為5月31日。若報名者不克參加,可指派其他人選參加。
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我們是誰: 數位電子看板產業促進會(Digital Signage Special Interest Group;簡稱DS SIG),是廠商為共同發展目標而自願加入的民間組織,於2008年在經濟部工業局支持下正式成立。
成立宗旨: 協助數位電子看板相關廠商發展,並提升相關產業國際競爭力。
成立目的: 透由此產業平台,鼓勵面板、顯示器、工業電腦、數位內容、系統整合、廣告傳播等業者進行跨業合作、異業整合,積極開發新產品、新技術與創新應用服務,並協助業者掌握國際標準發展趨勢,以國際市場為最終銷售目標。
 
 
 
 
 
Who we are: The Digital Signage Special Interest Group (DS SIG) was officially established in 2008 with support from the Industrial Development Bureau, Ministry of Economic Affairs, and is a private organization of manufacturers who voluntarily participate for a common development objective.
Our mission: To assist businesses in the development of digital signage and boost their international competitiveness.
Our objective: To encourage the active development of new products, new technologies and innovative application services through inter-industry collaboration and integration of panel, display and industrial computer makers, digital content providers, system integrators and advertising media, and assist businesses in understanding development trends in international standards and making the international market their ultimate sales target.

Digital Signage (DS) has become an emerging marketing platform and a competing tool for media and the industrial & commercial corporations. With its rising operation efficiency and declining unit price, the compound annual growth rate for global digital signage market from 2011 to 2013 is projected to stand above 25%.

In terms of application, digital signage consists of two main categories: outdoor digital signage and indoor digital signage. Indoor digital signage, among the two categories, features broad application coverage, ranging from airport, exhibition hall, Mass Rapid Transit, warehouse stores, hotels, convenience stores and department stores. In light of its broad application coverage, indoor digital signage will see higher development potential in the upcoming years. With surging integrated system capacities, declining prices of large-scale LCD and PDP panels, as well as the growing number of innovation in operating and marketing modes by manufacturers, information and communication technology (ICT) vendors may anticipate digital signage as the next blockbuster product.

Under the tutelage of Industrial Development Bureau, Ministry of Economic Affairs, Taiwanese ICT vendors formally established the Digital Signage Special Interest Group (DS SIG). DS SIG aims to develop new services of integrated application via trans-industrial integration and multi-disciplinary collaboration among LCD panel/monitor makers, industrial computer makers, digital content providers, system integrators and advertising media in Taiwan. Hence, Taiwan ICT players can explore another “blue ocean” market, which may contribute to a blossoming signage industry.

To fuel the advances in digital signage industry, DS SIG has been hosting the annual Digital Signage Forum from 2009 during the COMPUTEX Taipei exhibition, the veritably grandest digital signage-centered forum during the COMPUTEX Taipei exhibition. What’s more, this year DS SIG further scales up the forum and will stage the「Digital Signage Forum 2011」 powered by industrial representatives, research institutes and international organizations from both domestic and abroad. The forum is scheduled to take place at Room 102, Taipei International Convention Center on Friday morning, June 3, 2011. Miss no fantastic speeches, and anyone who is interested is welcome to participate.

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