I am only interested in PhD proposals which rely heavily on quantitative research methods, in the broad areas of:
Consumer behaviour and social marketing
Within these two areas the following subtopics are of particular interest to me - Consumer decision-making, particularly applying and extending the Theory of Planned Behaviour and exploring mediators or moderators in addressing the intention-behaviour gap
- Tobacco control, particularly decisions to switch from regular to e-cigarettes, the marketing of e-cigarettes, the relationship between place and tobacco consumption, brand stretching
- Information processing, in relation to warning labels, health information or social marketing campaigns
Consumer behaviour - The influence of multilingual packaging on consumers information processing and perceived value of the product
- The applicability and usefulness of place attachment theory in understanding consumers' shopping behaviour regarding the local high street versus the internet
- Examining the role of impulse in the theory of planned behaviour
- The maximization paradox
- Examining factors that predict susceptibility to scams targeting vulnerable consumers
Social Marketing from a consumer perspective - Understanding the role played by brand-stretching in promoting an image of smoking
- The potential efficacy of alcohol warning labels in facilitating keeping to government guideline daily drinking limits
- The role of self and social identities in explaining quitting or not quitting by smokers
- The influence of e-cigarette advertising on smoking behaviour
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